Television

CII backs conditional access

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/15/Untitled-1_2.jpg?itok=KWgNVXeA

NEW DELHI: A new player has now stepped into the convoluted CAS drama - the Confederation of Indian Industry (CII). And, quite dramatically, the apex chamber of commerce feels that conditional access is the answer to the many ills afflicting the Indian broadcasting industry, but it should be rolled out under a regulator's watchful eye, may be the Telecom Regulatory Authority of India (TRAI), as an interim measure.



In a paper on CAS, submitted to the Indian government a few days ago, CII has said that in India, 'due to the nature of market development in the initial stages, it hasn't been possible for the market to adopt addressability. This has resulted in a "unique" situation (high pay TV penetration and near-zero box penetration) where the pay channels have a dual stream of revenue, advertising and subscription.'



"CAS can address this stalemate in the market by streamlining the practices of pay channels and directing their decision to turn free to air or remain pay," government sources, quoting the CII paper, said.



According to the government sources, the CII paper too has recommended that TRAI may be approached for overseeing the (broadcasting) industry issues as an interim measure.



The suggestions are likely to gladden not only the hearts of the cable fraternity, fast losing hope of seeing CAS ultimately becoming a reality, but also that of the government that is grappling with the knotty issue in its role as the third umpire. Broadcasters may not be so happy to read such recommendations as it would strengthen the hand of the government to neutralise anti-CAS voices within the government and in certain political parties and press ahead with its implementation.



Interestingly, through proper charts and illustrations, the CII paper has said that globally in most markets, pay channels are routed through set-top boxes (STBs) that help the industry in keeping track of piracy and also collect subscription money from individual households.



The architecture of the box and other details are usually decided by the market forces, except in certain special cases like Pakistan where individual prices are specified genre wise (on the basic premise that satellite channels do not create Pakistan specific content) or the UK, where the government is intending to switch over totally to the digital mode.



Sensibly, the paper on CAS doesn't gloss over the intense friction between the broadcasting and cable segments of the industry. Keeping this in mind, the CII paper says that to neutralise ground monopoly in the initial stages, for the development of the industry, various steps can be taken, including all broadcasters providing signals to all operators on non-discriminatory rates. Ditto for the cable ops. They would have to carry any broadcaster which approaches an MSO, "provided there is parity in the agreements being offered by the broadcaster to all other MSOs," the sources said.



Declaration of maximum retail price, and not fixed prices, and subsequent transparency in the revenue sharing are important cogs, the paper points out, while suggesting a formula for calculation of a la carte prices of individual channels in a bouquet.



Interestingly, the CII paper suggests that the government should have a role to play while revenue sharing agreements are being drawn up or have been completed. The idea, the sources, said, looks simple: that the government or a government body should know the details of the agreements so that transparency can be maintained and non-discriminatory pricing cannot be resorted to by broadcasters.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/ICC-Women.jpg?itok=c_ROoQhy
ICC Women's WC camp in Mumbai from 6 June

MUMBAI: The Indian Women's Cricket Team will assemble in Mumbai for a preparatory camp from 6-10 June, 2017, ahead of the ICC Women's World Cup 2017 to be held in England & Wales from 24 June - 23 July, 2017.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/rajyavardhan%20rathore.jpg?itok=iS8V7NiC
Sports promotion: Rathore averse to leaning on govt

NEW DELHI: Becoming an achiever gives a different spirit to one’s personality. But, even accepting a challenge is strength in itself even if one loses. Minister of state for information and broadcasting Rajyavardhan Rathore, a former shooting champion, said this at the concluding session of the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/English-news-channel.jpg?itok=_J-YF5P8
English News OTS doubles over last week, Hindi movies most hit: Chrome

MUMBAI: English News channel viewership growth as doubled over the last Chrome week. The English news genre, in Chrome week 21, witnessed a growth of 20.7 per cent Opportunity To See (OTS), according to Chrome Data Analytics. The genre registered 10.6 per cent OTS in week 20. Loksabha TV led the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/dhoni.jpg?itok=rI3xfkSP
Star launches Tamil sports channel, localisation features Ashwin, Dhoni, TNPL & Chennaiyin stars

Star Sports has added another channel in its sports cluster and entered the Tamil market with Star Sports - Tamil. The channel went live on 28 May.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/rrrrrr.jpg?itok=sOh8JJax
Star India reimagines sports business

Star India reimagines sports business

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/arnab.jpg?itok=a5H8ZYOV
Times Now gives its POV on Republic TV IPR case

Now, it’s the turn of Bennet Coleman & Co to give its perspective on the civil case it has filed in the Delhi High Court against ARG Outlier Media, the company that runs Republic TV.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/bhaubali.jpg?itok=JdvMWerO
Colors to air animated series 'Baahubali: The Lost Legends'

Colors has announced the acquisition of the broadcast satellite rights to the animated series spin-off called, Baahubali: The Lost Legends.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Sun-Tv.jpg?itok=tl1b2slc
Sun TV regains top spot across genres as IPL 10 comes to a close

BENGALURU: As IPL 10 came to a close, the Sun TV Networks' Tamil flagship GEC Sun TV regained its top spot in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre: All India (U+R): 2+ Individuals in week 20 Saturday, 13 May 2017 to Friday, 19 May 2017.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/nadiu.jpg?itok=RyA5CSpc
DD committed to truthful information & wholesome entertainment: Naidu

Information and Broadcasting Minister M Venkaiah Naidu today said yjr Government planned to enhance the reach of Doordarshan FreeDish by distributing Free DD direct-to-home boxes in remote and interior areas of the country through State Governments, especially in the LWE impacted areas.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories