Television

CII backs conditional access

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/15/Untitled-1_2.jpg?itok=KWgNVXeA

NEW DELHI: A new player has now stepped into the convoluted CAS drama - the Confederation of Indian Industry (CII). And, quite dramatically, the apex chamber of commerce feels that conditional access is the answer to the many ills afflicting the Indian broadcasting industry, but it should be rolled out under a regulator's watchful eye, may be the Telecom Regulatory Authority of India (TRAI), as an interim measure.



In a paper on CAS, submitted to the Indian government a few days ago, CII has said that in India, 'due to the nature of market development in the initial stages, it hasn't been possible for the market to adopt addressability. This has resulted in a "unique" situation (high pay TV penetration and near-zero box penetration) where the pay channels have a dual stream of revenue, advertising and subscription.'



"CAS can address this stalemate in the market by streamlining the practices of pay channels and directing their decision to turn free to air or remain pay," government sources, quoting the CII paper, said.



According to the government sources, the CII paper too has recommended that TRAI may be approached for overseeing the (broadcasting) industry issues as an interim measure.



The suggestions are likely to gladden not only the hearts of the cable fraternity, fast losing hope of seeing CAS ultimately becoming a reality, but also that of the government that is grappling with the knotty issue in its role as the third umpire. Broadcasters may not be so happy to read such recommendations as it would strengthen the hand of the government to neutralise anti-CAS voices within the government and in certain political parties and press ahead with its implementation.



Interestingly, through proper charts and illustrations, the CII paper has said that globally in most markets, pay channels are routed through set-top boxes (STBs) that help the industry in keeping track of piracy and also collect subscription money from individual households.



The architecture of the box and other details are usually decided by the market forces, except in certain special cases like Pakistan where individual prices are specified genre wise (on the basic premise that satellite channels do not create Pakistan specific content) or the UK, where the government is intending to switch over totally to the digital mode.



Sensibly, the paper on CAS doesn't gloss over the intense friction between the broadcasting and cable segments of the industry. Keeping this in mind, the CII paper says that to neutralise ground monopoly in the initial stages, for the development of the industry, various steps can be taken, including all broadcasters providing signals to all operators on non-discriminatory rates. Ditto for the cable ops. They would have to carry any broadcaster which approaches an MSO, "provided there is parity in the agreements being offered by the broadcaster to all other MSOs," the sources said.



Declaration of maximum retail price, and not fixed prices, and subsequent transparency in the revenue sharing are important cogs, the paper points out, while suggesting a formula for calculation of a la carte prices of individual channels in a bouquet.



Interestingly, the CII paper suggests that the government should have a role to play while revenue sharing agreements are being drawn up or have been completed. The idea, the sources, said, looks simple: that the government or a government body should know the details of the agreements so that transparency can be maintained and non-discriminatory pricing cannot be resorted to by broadcasters.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Pro_Wrestling.jpg?itok=ZIguV2M0
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/banok.jpg?itok=BJ4ELatq
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/inside_1.jpg?itok=Nlj7MQNa
Debates continue to reap rewards for Eng news channels on prime time

Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sanam.jpg?itok=7Mgt1x9T
Celebrate the month of love with Dil Beats - a show curated by 'Sanam' on MTV Beats

February is shaping up to be an exciting month for the viewers of MTV Beats – the 24x7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/mtv.jpg?itok=dLCJ9jDD
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sun.jpg?itok=HlM0iofj
Sun TV, Star Maa only non-Hindi players in across genre list

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council's (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/naagin_0.jpg?itok=LHoHVsCc
Higher taxes fail to dampen demand for Indian soaps in Sri Lanka

MUMBAI: In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/btvi.jpg?itok=3WBlXY9Y
BTVI’s Financial Planner engages with audience on personal wealth creation

BTVI, India’s premiere English business news channel hosted the on-ground event ‘Financial Planner’ in Pune and Mumbai. The channel has introduced this on-ground interactive opportunity for its viewers where a financial expert helps them build a solid financial future.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/time-now.jpg?itok=qZBeAC2u
Ex-Times Now Anchor Shaheen Dawood joins iRealities as 'Lead Content Producer'

Former Times Now entertainment anchor Shaheen Dawood is now heading a large animation team at iRealities, one of the primeval and leading content production and marketing solutions company in Mumbai.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories