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 Cyma
Zarghami, the erstwhile executive vice president and general manager
of Nickelodeon has been responsible for programme production and
development, as well as overall channel management, which includes
programming strategy, scheduling, promotions and on-air creative
development. She also was responsible for the network's marketing
efforts, including franchise, affiliate and off-air promotions marketing.
Besides, she was also responsible for the day-to-day operation of
the games and sports channel for kids, Nickelodeon GAS.
During her stint as the exec VP and GM, Nickelodeon has been top-rated
among all basic cable networks for more than seven consecutive years.
Zarghami began her career with Nickelodeon 17 years ago, rising
through the ranks to play an instrumental role in the company's
marketing partnerships, initiatives and growth, including the launch
of Nickelodeon UK in 1993 and Nick at Nite's TV Land in 1996.
After being appointed as GM in 1996, she helped launch all of Nickelodeon's
major dayparts, including the preschool block Nick Jr, SNICK (Saturday
Night Nickelodeon), Slime Time Live and TEENick. Recently, Zarghami
introduced several new hit shows to the Nickelodeon schedule, including
the The Adventures of Jimmy Neutron, Boy Genius, The Brothers
Garcia, Dora the Explore and The Fairly OddParents.
Zarghami also can be credited for adding several critically acclaimed
original series to the network, including the number-one kids' show
and pop culture phenomenon, SpongeBob SquarePants, Little Bill
and Rocket Power
She also directs the network's support of company-wide initiatives,
including The Big Help and the Kids Pick the President Campaign.
Zarghami resides in New York City with her husband, George, and
two sons, Liam and Ethan.
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