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 Through
these annual awards, ETC Channel Punjabi is honoring outstanding
achievements in Punjabi music in 24 different categories covering
every aspect of the music industry from singing, writing, composing
to choreography and music video direction.
The award categories are: Best Pop Vocalist (Male), Best Pop Vocalist
(Female), Best Pop Album, Best Folk-Pop Singer, Best Folk- Pop Album,
Best Video, Best Video Director, Best Duet Vocalist, Best Folk Singer
(Male), Best Folk Singer (Female), Best Sufi Singer (Male), Best
Sufi Singer (Female), Best Sufi Album, Best Religious Album, Best
Comedy Album, Best Non Resident Indian Singer, Best International
Punjabi Album, Best Debut (Male), Best Debut (Female), Best Music
Director, Best Lyricist, Best Choreographer, Best Recording (Technical)
and Life Time Achievement Award.
ETC Channel Punjabi presidentRabindra Narayan says, "Punjabi
music is now a world wide rage. More Punjabi albums are released
every month than any other language. More Punjabi singers go abroad
to entertain the world with Punjabi music than any other language's
singers. It is high time that the creators of this exquisite brand
of music be honored with an award which has the respect of the entire
industry."
Adds ETC Channel Punjabi VP programming Rajiee M Shinde, "ETC
Channel Punjabi is the most popular Punjabi music channel in the
industry. It is only fitting that we start this glorious tradition
where every year we honor the very best in Punjabi music."
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