Television

Southern Spice fine tunes its act

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/04/Untitled-1.jpg?itok=SpXk0h6J

MUMBAI: The only indigenous music channel south of the Vindhyas is sharpening its claws and getting ready for the fight that will break out in the genre later this year.

Barely three years old, Southern Spice is currently gloating over its march over national leader MTV, in prime time channel shares in Andhra Pradesh (Southern Spice is 34 per cent to MTV's 25 per cent), in the second week of January 2004.

The only channel that clubs in all the four South Indian languages - Tamil, Telugu, Kannada and Malayalam, as well as English sees itself notching a 50 per cent increase in ad revenue over last year this fiscal.

Thanks to the increasing presence of national as well as local brands on the channel in the last one year, Southern Spice has taken another radical step recently - save a half hour show, all the hourly lottery draws that were telecast live on the channel (Southern Spice promoters have their origins in the lottery business) have been taken off. This, according to programming head Bryan Peppin, has helped 'clean up' the channel's image, not to mention open up advertising inventory.

While the channel claims a lead over available rivals (none of MTV, Channel V, etc or Zee Music are south India oriented channels) since the last month in Kerala, it is see sawing between the number one and two positions in the other states as well. Except for Karnataka, where cosmopolitan Bangalore is still in favour of more national channels.

Interestingly, Karnataka callers are not requesting Kannada songs on SS, but opt for other languages, says Peppin. Thus, while Karnataka remains high on the agenda of Southern Spice, the channel has also aggressively begun to tackle markets out of the South, says ad sales head Nischal Kumtakar. 

Mumbai and Delhi have already been probed and found potential markets for both viewership and advertising. The channel has set up seven national offices in cities including Hyderabad, Mumbai, Delhi, Coimbatore. 

While the 2004 focus will be ground events, including a huge talent hunt to commence in March that will also convert into a televised event for nearly four months on the channel, Peppin says three new shows have also been lined up for the next quarter. One of these, High Five, based on a game show format will launch on 14 February. Other shows include a technology driven show and a 'countdown show with a twist', says Peppin, all of which are designed are keep viewers glued to a half hour show. This is pertinent as viewers could drop off when a song in another language comes up in a show. However, as actors often cross over to other Southern language films, this does not pose as big a problem, contends Peppin.

Armed with a song library of nearly 4000 regional songs and 4000 to 5000 English songs, Southern Spice currently boasts a cumulative reach of 10.55 per cent against MTV's 13.35 per cent in the South (as per TAM figures for the week ended 17 January 2004). This again represents a see saw, as SS Music in December 2003 shot ahead of MTV with a cumulative reach of 11.31 per cent against MTV's 9.13 per cent.

With advertisers like Britannia's, Cadbury's, Castrol and Zandu having acknowledged the strength of the SS Music brand, it was but a matter of time that broadcasters would look to fill the need for a direct competitor for SS Music. Till that materialises, SS Music is ensuring it gets its act together.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/DD-800x800.jpg?itok=PriYkDkh
Sponsored serials: Doordarshan issues new invite for eight genres

Doordarshan has invited fresh entries under the sponsored category for the mid prime time band in eight different categories.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Smriti-Irani.jpg?itok=mgydNZ1A
Doordarshan sourcing agencies' pre-bid meet on 30 Aug

Doordarshan has decided to empanel agencies for crowd sourcing artistes (t

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/dd.jpg?itok=m7Ijk7-U
DD Kashir: Prime Focus, Beehive & Grasshopper shortlisted for packaging

Three agencies have been shortlisted by Doordarshan to undertake the channel packaging work for its channel, DD Kashir. The agencies are -- Prime Focus Technologies Pvt Ltd, Beehive Systems Pvt Ltd, and Grasshopper Media Pvt Ltd.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/inside%20%281%29.jpg?itok=k6O4gL4H
Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets

In the Hindi GEC genre this week, Star Plus has reclaimed its top slot and Zee Anmol has retained its leadership in two markets -- Hindi GEC (rural plus urban) and Hindi GEC - rural, according to BARC India all-India week 32 data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/pkl.jpg?itok=o_f2tEkX
PKL rural telecast exceptionally propels Star Sports First to top

Star Sports First, primarily on the strength of PKL viewership in urban as well as rural areas, has again retained its lead with almost double the ratings as compared to BARC week 32's second position-holder.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/viwer.jpg?itok=sSGbkCn6
Times Now narrows gap with Republic TV, again

Over the last few weeks, a see-saw ratings battle is on between the two of the leading Indian English news channels - the Arnab Goswami-led Republic TV that has held a pole position for over a quarter of a year since its launch, and its nearest competitor and the ratings king it dethroned - Times...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/ss_0.jpg?itok=BLplwPWV
English Ent.: MNX leads & Zee Cafe retains top slot with significant drop

Times rebranding gamble seems to have paid off. Three weeks after Movies Now 2 was rechristened as MNX, it topped the weekly viewership chart of BARC India's latest all-India data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/love-aur-dhokha.jpg?itok=HtkxcIii
ABP News' 'Love aur Dhokha' revisits 6 untimely deaths

The film and television industry, while well known and envied for its glamour and lifestyle, has also had its fair share of tragedies over the years. Tragedies which took away some of the brightest and most promising stars of the industry and left behind a plethora of questions about what happened...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Brett_Hogg.jpg?itok=kxEwzszH
Sony moves ahead with own distributors in four SE Asian countries post Spider-Man's success

MUMBAI: Sony Pictures Entertainment is reportedly planning to launch distributors of its own in four countries after terminating a longstanding theatrical-releasing joint venture with Disney in Southeast Asia. Sony has plans to launch Sony Pictures Releasing units in Singapore, Thailand, and...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories