Animax Asia to have three feeds by end of Jan

MUMBAI: Sony Pictures Entertainment (SPE) has big plans for Asia in the animation area. It will have three dedicated feeds for Animax Asia by the end of the month. As reported earlier by, the channel will showcase the best of Japanese animation.

A dedicated service will be launched for Hong Kong on 12 January. This will be followed a South East Asia service on 19 January. This will complement the Taiwan service, which launched on 1 January and is already viewed in over a million homes, claims the channel.

Speaking to on the channel, SPE Asia's marketing VP Gregory Ho says, "We are extremely excited about Animax Asia which we believe has tremendous potential and meets a large but rather under served audience. Animax is a basic tier channel. Our target audience are those in the seven - 35 year bracket."

Regarding the launch of Animax Asia in India, Ho said, "As you can imagine, at this point all our efforts are focused on successfully launching these three services and it is a little too premature for us to make any comments beyond them."

Ho went on to elaborate on the programme blocks which had been created. "The programming in prime time is divided into four key belts. The first is Kids Hour (5 - 7 pm) - for school kids seven - 14 years. It will feature anime that is fun, creative, educational and entertaining. This will be followed with Youth Hour (7 - 9pm). Targeted at teenagers, the content will rest on fantasy, sci-fi and sports. Many of these have been popularised by games, merchandise, and in highly read comics."

"Mega Zone (9 - 11pm) is for the adult viewer. It will have the hottest shows from Japan ranging from romance and drama to action and sci-fi. Finally we have Super Maniax (11pm - 12 midnight) - appealing more to adults and die hard fans. This will mix classic anime with anime that have more sophisticated themes."

Ho added that alongside Japanese anime programmes that have not been seen outside the land of the rising sun, Animax Asia will also feature anime movies which are rarely broadcast on TV. They are usually only available on DVD / VCD.

Latest Reads
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories