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Gemini Cable Vision, to be popularly known as GCV, will be initially
free to air, but is slated to go pay in the long term, according
to Sun Network director Sharad Kumar. One month's free transmission
has been offered to cable operators in Andhra Pradesh to familiarise
viewers with the channel. Youth and children are the target audience
for this channel. While a few significant animation properties have
been acquired by Sun for GCV, Kumar is reluctant to reveal names.
News will also form a minor part of the programming, but cable
operators in Andhra Pradesh will have the alternative of opting
to telecast songs that will be played during the duration of the
news capsules.
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