Television

J-Lo to localise innovative TV show for the US

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MUMBAI: Distraction Formats which specialises in formatting and packaging shows in a unique manner has announced a deal with Jennifer Lopez?s Nuyorican Productions. As per the deal Distraction has sold the format of its show Le Grand Tralala to the singer-cum- actress' company.

 

Distraction has stated that the show has done well in France and Spain. On France 2 it is in the process of attaining a 27 per cent market share. On Antena 3 in Spain it is slated to do even better with the goal of a 30 per cent market share.



The show puts an innovative twist to the reality television genre. What is unique is that the host has no preparation, no clues as to what will happen next. He /she is asked to present a prime time entertainment programme without knowing what the content comprises of. It could come in the form of an unprepared interview or could involve presenting absurd news bulletins. 



The fun comes in watching the hosts cope with the myriad of technical and production problems like falling sets, a malfunctioning microphone or a camel sauntering across the stage in the middle of a debate. Television producer Simon Fields will be Lopez?s partner on the project. They will produce the US version of the show for Nuyorican. After that they will present the format to networks in the upcoming weeks.



Lopez has in the past appeared on an episode in France. Lopez has said that she wanted to do a US version of the show because she had received such a rush from the live French audience. For her the adrenaline excitement comes from thinking on the spur of the moment.


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