| Indiantelevision.com's
Breaking News |
| |
| Javed Jaaferi to host new Aaj
Tak show |
| |
| Indiantelevision.com
Team |
|
| (29
January 2004 7:00 pm) |
| |
| NEW DELHI: Well, the business of
news is now taking on an entertainment hue. |
| |
Close on the heels of a NDTV show, which is a spoof on politicians,
country’s subse tez channel has said that it too would be launching
a show on similar lines, albeit with a difference. It would be
not hard core news and current affairs show, but a satire on various
news channels and news formats, complete with a `channel’ ID,
signature tune and promos. |
| |
| The new bi-weekly 30-minute variety
newsmagazine, called JBC, would debut on 31 January and air
on Saturdays and Sundays. And, if there is any doubt on Aaj
Tak’s intentions, the choice of the host , Javeed Jaaferi, makes
it all clear. |
| |
| According to Aaj Tak, hosted, anchored
and presented by the multi-faceted and versatile Jaaferi (whose
dalliances with TV range from Channel V to emceeing various
awards shows telecast on telly), the programme will showcase
an array of "funny and original ideas" and it would
be 'news' in true Jaaferi style. |
| |
| "Jaaved is an extremely talented
and versatile artist with an ability to imitate almost everyone.
The viewers will see the politicians, personalities and happenings
as portrayed by Jaaved. The USP would be Jaaved’s ability to
sense, personify, satirize, and to think on his feet. This would
provide the programme an altogether new and fresh feel,"
commented TV Today Network CEO G Krishnan. |
| |
| The publicly traded TV Today is the
parent company of Aaj Tak and its English sibling, Headlines
Today. |
| |
| Speaking on the strategy behind this
programming initiative, Krishnan further added, "JBC is
in line with the innovations and uniqueness of programming offered
by Aaj Tak and it would certainly attract more viewers. In future,
we propose to come up with a line of programming that would
touch the lives of our viewers in more ways than one." |
| |
| JBC is being touted as a crack team
of thorough professionals providing news from round the globe.
It’s like any other news show, except that Jaaferi and his team
transform it into a one-of-its-kind entertainment show with
inimitable talents drawn from theatre, television and films
from different corners of the country, Aaj Tak explained. |
| |
| Speaking on his role and the programme
at a press conference here today, Jaaferi said, "It’s a
great feeling to be associated with the market leader Aaj Tak,
and touch the lives of millions of viewers." |
| |
| JBC will not only spoof the news, news
channels (meaning competitors of Aaj Tak) and related formats,
but the package would be rounded off by sections like Madvertising,
teleshopping out-breaks and public disservice messages. |
| |
| Go
to Top |
| Click here
for more Headlines |
