Javed Jaaferi to host new Aaj Tak show

NEW DELHI: Well, the business of news is now taking on an entertainment hue.

Close on the heels of a NDTV show, which is a spoof on politicians, countrys subse tez channel has said that it too would be launching a show on similar lines, albeit with a difference. It would be not hard core news and current affairs show, but a satire on various news channels and news formats, complete with a `channel ID, signature tune and promos.

The new bi-weekly 30-minute variety newsmagazine, called JBC, would debut on 31 January and air on Saturdays and Sundays. And, if there is any doubt on Aaj Taks intentions, the choice of the host , Javeed Jaaferi, makes it all clear.

According to Aaj Tak, hosted, anchored and presented by the multi-faceted and versatile Jaaferi (whose dalliances with TV range from Channel V to emceeing various awards shows telecast on telly), the programme will showcase an array of "funny and original ideas" and it would be 'news' in true Jaaferi style.

"Jaaved is an extremely talented and versatile artist with an ability to imitate almost everyone. The viewers will see the politicians, personalities and happenings as portrayed by Jaaved. The USP would be Jaaveds ability to sense, personify, satirize, and to think on his feet. This would provide the programme an altogether new and fresh feel," commented TV Today Network CEO G Krishnan.

The publicly traded TV Today is the parent company of Aaj Tak and its English sibling, Headlines Today.

Speaking on the strategy behind this programming initiative, Krishnan further added, "JBC is in line with the innovations and uniqueness of programming offered by Aaj Tak and it would certainly attract more viewers. In future, we propose to come up with a line of programming that would touch the lives of our viewers in more ways than one."

JBC is being touted as a crack team of thorough professionals providing news from round the globe. Its like any other news show, except that Jaaferi and his team transform it into a one-of-its-kind entertainment show with inimitable talents drawn from theatre, television and films from different corners of the country, Aaj Tak explained.

Speaking on his role and the programme at a press conference here today, Jaaferi said, "Its a great feeling to be associated with the market leader Aaj Tak, and touch the lives of millions of viewers."

JBC will not only spoof the news, news channels (meaning competitors of Aaj Tak) and related formats, but the package would be rounded off by sections like Madvertising, teleshopping out-breaks and public disservice messages.

Latest Reads
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

Television TV Shows Drama Series
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories