| Cine World is promoted by Channel Guide India Ltd,
which already runs what it says is India's first and only FTA digital
info TV channel catering to the promotional needs of the entire entertainment
industry - television, films, music and events.
Speaking on the new "plug-in" English movie channel was
Channel Guide COO Ravi Deshmukh. Says Deshmukh, "We will be
providing quality English films that have not been seen before by
most viewers." Cine World has sourced its movies from Australia,
South Africa and Hong Kong as well as from the smaller Hollywood
studio offerings, says Deshmukh. This will have kept acquisition
costs low no doubt but Deshmukh assures that the films are of good
quality.
Cine World is not planning to take on the big boys of the business
like HBO, Star Movies or Zee MGM but will operate as an English
cable movie channel on the lines of INCableNet's CVO or Hathway's
CCC. Additionally, Cine World will be showcasing one blockbuster
Hindi film a week, says Deshmukh.
Cine World is beaming of the Insat 3A satellite in C band and will
become encrypted from Day 1 of official launch unlike its sibling
Channel Guide which is an FTA channel.
Channel Guide is currently showcasing a film a day at 11 pm so
that viewers get an idea of the kind of films that will be on offer,
says Deshmukh.
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