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The event which takes place from 12 June to 4 July will see 16
European teams competing including France, England, Germany and
Italy. 50 of Uefa's 51 participating teams were included in the
draw to qualify for the first 15 spots. The host country Portugal
qualified automatically.
ESPN Software India MD RC Venkateish was quoted in an official
release saying, " Considered one of the biggest competitions
on the sporting calendar, Euro has a strong fan following in India.
As the telecast times on our chanel are at around 9:30 pm in India,
we expect the tournament to attract a lot of viewers nationally.
The event provides an exciting and clutter-free environment to our
advertisers to reach its target audiences. It is also happening
at a time when there is no other global sporting event."
The event will have 31 matches including 24 first round matches.
In addition to the live telecasts ESS will also produce daily half
hour pre-match highlights complemented with four weekly one-hour
highlights. The football package will include specials such as The
Story of the Uefa European Football Championships, The Road
to Uefa Euro 2004, The Golden Moments, The Stars of
the Uefa European Football Championships and The Stars of
Uefa Euro 2004.
The latest acquisition complements the broadcaster's coverage of
the English Premier League (EPL), Uefa Champions League, Uefa Cup
and Spanish Primera Liga. Recently the network concluded an exclusive
four-year agreement with England’s governing body of football, The
Football Association (The FA).
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