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ImaginAsian TV has signed multi-volume programming deals with television
companies such as the saas bahu queen Balaji Telefilms, China Movie
Channel (CCTV 6), Japan's TV Asahi, Vietnam Media, South Korea's
Game TV, Asian News International.
The network will be fully ad supported. ImaginAsian TV will offer
premiere the best programmes that Asia has to offer as well as original
productions developed and produced by the network. The schedule
will consist of feature films, drama series and sitcoms, news, variety
and game shows, animation, children's programs, music videos, sports,
documentaries and more.
A company release informs that all the in-language programmes will
be subtitled by ImaginAsian TV's in-house translators, and during
prime-time, English-speaking hosts will introduce and provide commentary
about the programmes being shown.
ImaginAsian TV has stated that it has reached its first major distribution
agreement a full seven months prior to its launch later this year
and is in latter-stage negotiations with major MSOs around the country.
ImaginAsian TV has signed an affiliation agreement with Equity Broadcasting
Corp which is one of the largest broadcast station groups in the
US. This signals a landmark shift in the way Asian media is distributed
in this country.
Hong added "The time has come to reassess the platform in which
Asian media is traditionally placed. While it may have been acceptable
ten years ago to relegate Asian media to premium tiers, it is our
belief that in most major markets today, a channel of this quality
and reach should be available as a basic service."
Through the agreement with Equity Broadcasting ImaginAsian TV has
gained access to more than 1.6 million households. Through a separate
distribution agreement with Silk Road, ImaginAsian TV will be available
via the broadband provider's US subscriber base as a linear channel.
ImaginAsian TV will also provide Video On Demand content and marketing
support as the product is rolled out in North America.
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