First Asian American network set for August launch

MUMBAI: Now Asians residing in the US will have a television network catering to their needs. ImaginAsian Entertainment has announced that it will provide cross-platform entertainment targeting over 14 million Asian-Americans residing in the US.

The company's first venture will be ImaginAsian TV (iaTV), It will launch in August as the first national, 24-hour Asian-American television network. The announcements were made today by the company's CEO Michael Hong.

ImaginAsian TV has signed multi-volume programming deals with television companies such as the saas bahu queen Balaji Telefilms, China Movie Channel (CCTV 6), Japan's TV Asahi, Vietnam Media, South Korea's Game TV, Asian News International.

The network will be fully ad supported. ImaginAsian TV will offer premiere the best programmes that Asia has to offer as well as original productions developed and produced by the network. The schedule will consist of feature films, drama series and sitcoms, news, variety and game shows, animation, children's programs, music videos, sports, documentaries and more.

A company release informs that all the in-language programmes will be subtitled by ImaginAsian TV's in-house translators, and during prime-time, English-speaking hosts will introduce and provide commentary about the programmes being shown.

ImaginAsian TV has stated that it has reached its first major distribution agreement a full seven months prior to its launch later this year and is in latter-stage negotiations with major MSOs around the country. ImaginAsian TV has signed an affiliation agreement with Equity Broadcasting Corp which is one of the largest broadcast station groups in the US. This signals a landmark shift in the way Asian media is distributed in this country.

Hong added "The time has come to reassess the platform in which Asian media is traditionally placed. While it may have been acceptable ten years ago to relegate Asian media to premium tiers, it is our belief that in most major markets today, a channel of this quality and reach should be available as a basic service."

Through the agreement with Equity Broadcasting ImaginAsian TV has gained access to more than 1.6 million households. Through a separate distribution agreement with Silk Road, ImaginAsian TV will be available via the broadband provider's US subscriber base as a linear channel. ImaginAsian TV will also provide Video On Demand content and marketing support as the product is rolled out in North America.

Latest Reads
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories