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Staged outside India for the first time, the awards will be held
before an audience of over 8,000 and is supposed to reach an international
television audience of hundreds of millions.
The four-hour event boasts of attendence from over 200 leading
Indian film actors, actresses, producers, directors, music directors.
The live performances from megastars including Shahrukh Khan, Preity
Zinta, Hrithik Roshan, Saif Ali Khan and Lara Dutta, says a company
release.
The winners willl be selected through a widely held voting process.
Launched in 1998, the sixth edition of the awards will honour 32
winners in different categories.
Says Zee Cinema, and Special Projects Manager business head Yogesh
Radhakrishnan, " We are happy to announce that Zee Cine Awards
will be held in Dubai this Year. Over the years Zee Cine Awards
have encouraged brilliance and talent in the Indian film Industry
since it was established. It is also a ceremony where the fans of
Indian cinema eagerly vote for their favorite performances making
it the most democratic awards of its kind."
"The Indian film industry is now a global phenomenon with
a fan base now extends not only to Indians, but to different nationalities
of the world. This is why we have decided to move the awards from
India to Dubai - a truly cosmopolitan and international setting
for this prestigious event. Our focus to take Zee Cine Awards 2004
to the international platform is to showcase the best of Indian
cinema to the world. With Zee Cine awards 2004 we will be able to
provide the impetus of the crossover of the Indian cinema to the
global audiences and delight the Indian Diaspora with the grandest
celebration of the Indian cinema, " adds Radhakrishnan.
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