According to information available with indiantelevision.com,
Shankar has put in his papers at TV Today, which manages the
country’s subse tez channel Aaj Tak and its English
sibling Headlines Today.
But there is a small hitch: the resignation has not been
accepted as company promoter Aroon Purie still wants to hold
back Shankar, who is understood to have made up his mind that
it’s time to move on and look for newer challenges to keep
the adrenaline pumping.
A formal announcement cannot be made as both Purie and company
CEO G Krishnan are presently out of the country.
If Shankar is relieved by TV Today before the month is out
---- Purie and Krishnan are slated to return to India over
the weekend --- then, in all probability, he would join Star
News some time next month. In any case, Star News would like
Shankar to join before the countdown to the general elections
start, when a news channel can really show its mettle.
Media Content & Communication Services India Pvt. Ltd. (MCCS),
which manages the affairs of Star News, pleaded ignorance
on the matter and a response from TV Today could not be elicited.
As the content head of Star News, Shankar would be based
in Mumbai, though there are talks of refurbishing the Delhi
bureau too, by inducting some more senior people.
Though Aaj Tak retains its numero uno position, new kids
on the block notwithstanding, Star News’ and NDTV’s Hindi
channel are slugging it out for the number two position (both
claim to have a hold on the second position).
Just getting Shankar may not ensure that Aaj Tak can be toppled
from the top slot as the success story of the channel, which
has garnered over 50 per cent of the market share, would be
a difficult ballgame to replicate even by Shankar. A journalist
by profession, Shankar has worked in several media houses,
including the now-defunct Business India TV channel BiTV.