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ARY Digital Network (also Dubai-based), which is joint telecast
rights holder with Taj (separate territories) is launching its DTH
services in the US on the Dish Network with this super high octane
series. Dish expects to rake it in and has no qualms about playing
up to the overarching "pop patriotism" that the Indian
and Pakistani communities display in the West.
ARY has not held back from using war like metaphors in the way
it has branded the series, terming it the LoC (Lions of Cricket
and not Line of Control mercifully) series.
It may be recalled that when Sony Entertainment launched its events
and movies channel MAX, it did so with the telecast of the Sharjah
series in which both India and Pakistan were contenders.
ARY Digital holds the telecast rights for the US, UK, Europe, Middle
East and Australia, a company spokesperson revealed. In the UK ARY
is available on BSkyB, while in the Middle East it is on Pehla Plus
(DTH) and E-Vision (cable).
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