|
Report in Variety indicated that the deal is likely to be worth
around $300 million.
The merger of G4 and Tech TV is intended to combine the best original
programming of each into a new tech-savvy, videogame-focused network
reaching around 45 million, say the reports.
G4 currently claims 12.5 million, nearly 10 million of which overlap
with Tech TV's roughly 43 million base. The deal will be a welcome
cash infusion for Allen's investment vehicle Vulcan Ventures, which
is currently grappling with unprofitable stakes in Charter Communications
and DreamWorks.
The reports indicate that the merged network will be targeted to
the highly desirable male 18-34 demo.
EchoStar, a satellite distributor owned by Charlie Ergen, still
retains a 10 per cent stake in TechTV, which Comcast is also negotiating
to buy out.
|
