Television

Star Plus revamps 9-10 pm band to build long term property

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/21/Untitled-1_12.jpg?itok=j08b2A3H

MUMBAI: Come 25 January and leader of the Hindi television roost Star Plus will be incorporating some major changes in its 9-10 pm slot. The band, which has one-hour weeklies Monday through to Thursday, will see the conversion of all four current shows into a half-hour format.



The 9:30-10 pm "balance band" will see the debut on 25 January of a new daily Kkavyanjali produced by Balaji Telefilms.



The 9-10 pm band currently runs one-hour soaps from Monday to Thursday. They being Des Mein Nikhala Hoga Chand (Monday), Kehta Hai Dil (Tuesday), Sanjivani (Wednesday) and Saara Akash (Thursday).



The reasons for this strategic change are as follows:



a) These soaps have now been on air for the last three years

b) Time to introduce some freshness in the band to avoid fatigue

c) An endeavour in building another brand as well and a long term property.



Speaking to indiantelevision.com about the impending programming revamp, Star India creative director Shailja Kejriwal says, "Kkavyanjali has been tailor-made to provide a complete family entertainment which not only targets women but also caters to men and children. The show is a typical family set up but has a flavour of suspense and intense romance weaved in."



Kejriwal also points out that as the leader of the space, they need to be the first movers and experiment and take chances with programming. "We are taking a risk considering that our 9- 10 pm band is delivering very well and this is definitely a leadership statement."

Incidentally, with the launch of Kkavyanjali, Balaji has finally breached the 9-10 pm band on Star Plus, something that creative director Ekta Kapoor has been striving hard to do for over two years now. With the addition of this show, Hindi entertainment's leading soap factory now has almost complete weekday dominance of the evening prime time space on Plus, running from 8:30 right through to 12 midnight. The only look-in non-Balaji shows will have on Plus in the prime time band will be between 9-9:30 pm.



Curently Star Plus' 9-10 pm band garners an average of 9 TVR.

 

Kejriwal is quick to point out that Plus does not expect heavy numbers immediately. "Any new property has a gestation period, and we are excepting results six months down the line. A daily matures at the end of the first year. So, that will be determine whether the show is a success or a failure," she states.



Another point on note being that the current shows in this band command a loyal following, hence the change is keeping in mind a crisper show with more offerings. The channel also wants to observe how these shows rate as half hours. Kkavyanjali is will now collide with Sony's Jassi... from Monday - Wednesday and with Indian Idol on Thursday. Sony's new soap which will replace Jassi... in due course will also come in at a time when KKavyanjali would have settled down.



Interestingly, according to industry sources, Star Plus is also slated to launch LOC (Life Out Of Control) produced by Rajiv Mehra which falls in the comedy genre in mid-February. Although when queried on the same, Kejriwal refused to comment.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/republic.jpg?itok=o0PjOXHF
HC rejects TV Today plea against publishing Republic TV's ratings

The high court on Thursday evening rejected TV Today's plea against Republic TV, channel sources told indiantelevision.com.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Guest-Coloum-Story.jpg?itok=a9rnMijr
GUEST COLUMN: Is The Current News Dumbing Us Down?

“Sonu Nigam Quits Twitter!!”flashed on my TV screen today morning. We obviously thought this was worthy of coverage at a national level, because the ‘breaking news’ kept playing in loop for a considerable period of time. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Republic-02-Story.jpg?itok=O83ztOyx
Republic TV continues to lead English News genre in week after debut

Republic TV claims to have cornered a viewership of 49 per cent for week 20 of 2017 (Saturday 13 May 2017 to Friday 19 May 2017) on its channel.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Vinit%20Thakkar.jpg?itok=aeaZjw86
Universal Music India promotes Vinit Thakkar as SVP

MUMBAI: Universal Music India has announced that Vinit Thakkar has been promoted to senior vice president, Universal Music India. Universal Music India is part of Universal Music Group, the world leader in music-based entertainment.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Poorna.jpg?itok=L8uHcmrS
Tata Elxsi VFX creates Mt. Everest's vastness for Bose’s 'Poorna'

MUMBAI: Tata Elxsi, a leading design company, has collaborated with filmmaker Rahul Bose, to provide world-class VFX for Poorna - a biographical adventure film based on Poorna Malavath, the youngest girl to climb Mount Everest at the age of 13 years 11 months.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Kannada%20TV.jpg?itok=s70TMaR4
Colors launches finite series on Kannada TV, love triangle blossomed on Bigg Boss

MUMBAI: Television experience in India is evolving at an exponential pace, so is the need for revolution in the offerings by entertainment providers. With the increasing appreciation of finite series on Indian television, viewers’ have developed an affinity towards the format, leading to a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/indian%20football%20team.jpg?itok=WBBEFfZa
Star Sports to air Nat f'ball till Mar '18, Hotstar to live-stream international fixtures

MUMBAI: Star Sports is now prepared to telecast India team's games starting with a friendly match against Nepal on 6 June. All India Football Federation (AIFF) and Football Sports Development Limited (FSDL), its marketing partners, have shared the national football team’s yearly fixtures. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/np.jpg?itok=R_GCbjai
SPN India to feature in SPE growth in 2018

Sony Corp (Sony) had an investors’ day on 23 May 2017 pertaining to the results for its financial year ended 31 March 2017 (FY-17). It its investor presentation, the company has forecast 12.7 percent growth in revenue of its Sony Pictures Entertainment (SPE) group to $9,346 million for fiscal 2018...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/Republic-02-Story.jpg?itok=gEHc2QVe
Republic TV insists it's FTA, DTH platforms to charge subscribers for viewing?

Republic TV continues to make news even as it reports views and news. Touted as the country’s truly free-to-air (FTA) news channel, however, what is surprising is that some DTH platforms have put a price on the channel and started charging subscribers accordingly a little over a fortnight after...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories