TRAI notification: advantage cable ops for present?

NEW DELHI / MUMBAI: The Telecom Regulatory Authority of India (TRAI) today came out with its first order through a notification --- freezing the rates at which the charges for a cable service is given as on 26 December --- adding a new twist to the chaotic situation prevailing in the broadcast and cable industry.

It has also not tried to put any speed-breakers on the way of CAS rollout, contrary to the fears of the cable fraternity, and has said that it would wait for Delhi high court to take a final view on the issue of addressability

"To bring some certainty in the rates prevailing for these (cable) services, it was considered necessary by the Telecom Regulatory Authority of India to intervene in the matter. The TRAI has, therefore, deemed it appropriate to specify as ceiling the rates at which the charges will be paid by the cable subscribers to cable operators, by the cable operators to multi service operators and by multi service operators to broadcasters, as those prevailing on 26 December 2003 with respect to both free-to-air channels and pay channels, and for both CAS and non-CAS areas," a TRAI notification states.

It further adds that this intervention will continue until a final determination by the regulator on the various issues involved.

The confusion stems from the fact that as freezing of rates of cable services is open to interpretation. It raises the question whether a demand in increase in connectivity (as done by Star India) would also be frozen as of 26 December. Certain channels have claimed that they have not increased their rates, but have slashed them. However, the reduced price is available only those cable ops and MSOs who increased their declared subscription base, which, in effect, is tantamount to a rate hike as the outflow of the cable industry to broadcasters would increase under this formula.

This was evident in how Star India COO Sameer Nair saw the development. "We have to study the TRAI order, but on the face of it, I don't think the order would effect us. Rather, we have reduced the prices of Star channels (from Rs 30 to Rs 27)," he told

Zee Telefilms vice-chairman and head of Siti Cable, Jawahar Goel, offers a counter view. According to him, if TRAI is speaking about freezing of rates, then it makes no sense as an MSO's outflow would increase because of the demand of increased declaration in subscriber base. If TRAI is talking about a freeze in the charges, which would include an upped subscriber base, then it would indicate that the "regulator has managed to rein in the pay broadcasters." He added: " Still, clarifications would be needed on what actually TRAI is trying to say."

One industry player however, saw no confusion in the TRAI ruling. HTMT group director and CTO KV Seshasayee under whose charge InCableNet also falls, expressed "relief that the regulator has acted very quickly."

Queried as to what was the satus of deals that had been reached with the different broadcasters for 2004, Seshasayee said they stodd invalidated. Payment terms would have to be based on agreements that were in existence as on 26 December 2003, Seshasayee said.

SET India CEO Kunal Dasgupta had this to say: "I still need to study the implications of the order. But I do hope that the freezing of rates is not an indefinite one. However, I am sure there is a logic to what the TRAI is doing. We'll just have to wait and watch."

And what does TRAI chairman Pradip Baijal has to say on this issue?

Steering clear of this new debate that has been sparked off, maybe unwittingly by TRAI, Baijal said, "We have started a consultation process on various issues. I did not want a change in the status, including rates (of cable service) till I have taken a final view on the matter."

He also said that TRAI cannot put a stop to CAS rollout or take any decision as a case relating to addressability is pending in the Delhi HC. So, can the cable ops and MSOs push ahead with CAS in South Delhi after a lull. "I suppose so," the TRAI chief replied.

Further, what could have caused immediate confusion in the industry is the fact that TRAI has issued two sets of communications, apart from a press release sent to the media. One is the notification and the other is the more than 10 pages of consultation paper.


Surprising though, the fact that TRAI's first initiative for the broadcast and cable industry hasn't elicited the type of enthusiasm one had expected, considering a sizeable section of the industry wanted a regulator to be in place. 

So much so that many broadcasters either did not want to comment immediately or did not want to be quoted.

Even the cable fraternity is confused. And it is not only Zee's Goel. National Cable and Telecom Association (NCTA) president Vikki Chowdhry said, "The official language is totally confusing. But I read it as we don't have to pay the extra amount of money being demanded by the broadcasters."

Cable Operators' Federation of India (COFI) chief Roop Sharma said from Cochin, where she has gone to rally cable operators for CAS, that she too is "slightly confused."

"Does the TRAI order mean that rates have been frozen all over the country or for CAS zones? Who'll monitor whether the order is being followed or not? Does TRAI have enough manpower to do an effective monitoring of the situation?" Sharma came out with a deluge of questions.

Valid questions, though. For example, for CAS zones, Star India may have 'dropped' rates, but for non-CAS zones, according to the cable industry, the network is charging Rs. 55 for the bouquet now, up from Rs 50. Of course, it includes the newly-launched The History Channel too.

Another broadcaster that can get effected significantly, ESPN-Star Sports, was not available for comment.

A senior executive of Hathway Datacom, without wanting to get into nitty-gritties, said, "It's good that TRAI has come out with something. We'll study the material and revert to the regulator."

What is the moral of the story? Even a regulator, probably, would need some time to understand the complexities of the broadcast and cable industry. Now, that gives rise to a very fundamental question: is TRAI adequately equipped to do so?

Latest Reads
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories