Television

Offbeat films are fastest growing segment: Pritish Nandy

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/04/Untitled-1_22.jpg?itok=RtmHzz9S

MUMBAI: Being 'different' pays - quite literally and otherwise as well. Pritish Nandy would agree. His production house Pritish Nandy Communications (PNC) has won the Golden Peacock Award in the Innovative Product category for creating a new genre of films which have been often termed in the media as multiplex movies. The company has tasted flying success with its recent film releases - the last one, Chameli, winning healthy audience response as well as critical acclaim.

Chameli explores the love between a seasoned prostitute (Kareena) and a tragedy struck man (Rahul Bose). The so-called multiplex or niche films from the PNC stable include Chameli, Jhankaar Beats, Mumbai Matinee and Sur while in the broader mass markets, PNC had tasted success with the multi-starrer Kaante.

Though he is happily willing to go along with the generic 'multiplex movies' that his films are called, PNC chairman Pritish Nandy, however, does not perceive his movies as such. "All our movies address the young, urban audience," he clarified.

Nandy told indiantelevision.com that all the movies from PNC, so far, have made a conscious effort to communicate with this segment of the audience in a unique manner. This niche genre of films, Nandy believes, is the fastest growing segment in the movie market and the upcoming films will capitalise further on the popularity and success of this genre.

"The age of pan Indian movies has long vanished," elaborates Nandy. A Mughal-e-azam or Sholay may not be what will work in the current environment, he reflected.

About using in-film brand placement in future productions as was seen in the chartbuster Kaante, Nandy said that he was open to brand placement as long as it fitted in with the production creatives. Placing brands only for money as was seen in Yaadein, he said, will not be justified.

The movies coming up in the next three months from the production house are Hazaaron Khwaishein Aisi, which is a love story set against the backdrop of political turmoil during the Emergency; Shabd starring Aishwarya Rai; and the frisky sounding Popcorn Khao Mast Ho Jao, directed by Kabir Sadanand.

Over a longer time horizon of one year, PNC has lined up 12 movies to be released between now and March 2005. That is some pace and frequency - on the silver screen that is.

On the small screen, however, PNC has largely been out of action save a few events based programmes such as the 7th Annual Sansui Viewers' Choice Movie Awards presented by PNC.

Cost recovery is a problem in television - Pritish Nandy

Nandy said he would be completely off television for now as cost recovery is a problem in television. Also, the timelines for financial realisations in television programming is longer, which he feels does not justify the effort and monetary input that goes into production. 

"We end up financing the channel, which is not our business. We would rather be involved in creativity," Nandy stated candidly.

Getting back to movies, the look and feel of entertainment is changing, no doubt, and a select few are moving in quickly to take advantage of exploring the newly developed and growing audience segments and entertainment genres. PNC is definitely among those reaping the rewards of taking the risk to be zara hat ke.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/zee.jpg?itok=kICyfwVs
Zee Telugu to launch new fiction show 'Akka Chellellu'

Zee Telugu is all set to launch a new fiction show, Akka Chellellu. The show is slated to commence from 25 March, on Zee Telugu and Zee Telugu HD during the 5.30-6 pm time slot.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/lfff.jpg?itok=hna4q0R9
LF launches new show 'Dakshin Diaries'

Lifestyle channel LF has launched a new show Dakshin Diaries which includes avenues that are familiar but when explored reveals a curated mix of culture, cuisine, travel, music, and faith.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/cricket.jpg?itok=vWpbjm7g
India News curates special programming for IPL 2019

As the cricket fever is rising up with 2019 Indian Premiere League (IPL) season 12, beginning from 23rd March, India News, one of India’s leading Hindi news channel curates special programming lineup for the IPL series under the umbrella branding of Jhamajham Cricket, the special cricket show...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/newsx.jpg?itok=4AuZafA3
NewsX Special Shows on 23rd & 24th March

This weekend on NewsX - No Holds Barred, there will be two different episodes on Saturday & Sunday.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/suntv.jpg?itok=lyvk3caT
Sun TV Network rejigs top level management

Sun TV Network has been witnessing a top-level rejig, according to reports. R Mahesh Kumar, who currently serves as president, has been elevated as MD of the company, following the resignation of the network’s MD and CEO K Vijaykumar which is effective 31 March 2019.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/ipl.jpg?itok=IjULG8EO
Pakistan bans IPL telecast

The 12th edition of the Indian Premier League (IPL) that is slated to commence from today, 23 March 2019, will not be telecast in Pakistan, confirmed the country’s Minister of Information and Broadcasting (MIB) Fawad Ahmed Chaudhry.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/flix.jpg?itok=fXl6Z3FF
Watch the hair-raising sequel ‘Insidious: The Last Key’ this Saturday only on &flix!

What happens when the horrors of your past come back to haunt you? #LeapForth into the world of fear as &flix, the destination for the biggest Hollywood hits, is all set to air ‘Insidious: The Last Key’.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/chennai.jpg?itok=4gQFhf7q
IPL comes to Snapchat

Snapchat has teamed up with Mumbai Indians, Rajasthan Royals, Chennai Super Kings and Kolkata Knight Riders this IPL season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/mat-goe.jpg?itok=phhDu3lH
National Geographic Expeditions to offer enriching immersive travel experiences to Indian Travellers

As Indian travellers look for rich travel experiences in a burgeoning luxury travel industry, National Geographic Expeditions launches in India.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories