Tom Ascheim is Nickelodeon digital TV's executive VP, GM

MUMBAI: Tom Ascheim has been named to the newly created position of executive VP, GM for Nickelodeon in the US.

A 13-year veteran of Nickelodeon and Viacom, Ascheim will oversee all four of Nick's premiere digital television channels including Noggin, TheN, Nickelodeon Games and Sports (GAS), and Nicktoons as well as Nickelodeon Video on Demand (VOD) offerings.

Nick's president Cyma Zarghami was quoted in a company release saying, "Tom has the heart of a Nickelodeon veteran and the expertise of a successful entrepreneur, which is exactly the combination we need as brand leaders to follow kids into the digital age. The combination

of Nick and the digital services allows us to offer broad entertainment on Nick and some very targeted and specialised product on the other services. The newly united digital group led by Tom is a forceful team of talent that makes the future exciting for our brand and our business."

Since 1999, Ascheim has been responsible for running the day-to-day operations of Noggin and The N, including on-air programming, online content, scheduling and marketing. Earlier, he served as Nickelodeon's VP of business development, publishing and multimedia.

Noggin is the commercial-free, educational digital network for preschoolers, now available in 38 million US households via cable, digital cable and satellite television. Noggin contains educational media both on-air and online.

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