Television

CNBC-TV18 launches new show on business beyond the metros

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MUMBAI: CNBC-TV18 today announced the launch of Awaaz, a bilingual new series that focuses on business away from the metros, in the small towns, in booming mini metros, and in the heartlands of India.

The first episode of Awaaz will air on Saturday, 7 February at 6.30 pm with a repeat telecast on Sunday at 8 pm.

Set in the heartlands of India, Awaaz is a 30-minute weekly show that captures small, unusual business opportunities and addresses consumer issues. The approach of the whole show is similar to that of a catalogue. The information is very 'detailed and micro'. It is not about concepts and opinions, it's more 'facts', 'ground realities' and tells you how to execute and run a successful business

An official release informs that an inherent feature of the show is that it is an interactive forum for people to call and get their queries answered from the experts in the studio. The show, therefore, is actually driven by what the viewer wants and inviting feedback and comments is another regular feature of the show.

Said CNBC-TV18 VP sales and marketing Saikumar, "Awaaz is simply a reflection of our belief and knowledge, that business is no longer an urban or a localised phenomenon. It is clear today for everyone to see that the business and entrepreneurial spirit is sweeping all parts of the country. Awaaz is a tribute to that spirit. The series is also an indicator of the growing reach and influence of CNBC-TV18 in small towns and non metro regions of the country. We believe that this show fills a unique need gap and will be appreciated by audiences across the nation."

The highlights of this show are as follows:

* Highlights of business opportunities, preferably entrepreneurial in nature.

* Case studies that explore business and the consumer, beyond the metros and get the picture in other buzzing commercial centres of India.

* Interviews that give a first-hand view of someone in a particular business and through his/her experiences highlight the core elements of the business.

* Viewers call-in and talk directly to an industry leader or business veteran and get answers to all kinds of queries on how to start, sustain and grow a business.

* Pressing 'consumer issues and concerns'. All the help consumers need to make informed decisions on everything from home loans and property loans to buying second hand cars and more.

* The Launchpad segment, which talks about new products and deals in the market.

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