Cable TV

Kamal Hassan plugs 'Virumaandi' via cable ops

MUMBAI: Master of the craft Kamal Hassan has done it again. Instead of fuming at the cable operators who supposedly take away a sizeable number of audiences from cinema halls, Hassan has created one hour special trailers on his new movie to be screened via cable television in rural Tamil Nadu.

Hassan's latest production, Virumaandi is reaching out to villages through 200 independent channels with an average base of 30,000 viewers each. A one-hour special on the movie, including an appeal from the actor to discourage piracy, aired twice every day, is part of the deal dished out to rural Tamil Nadu through cable TV.

"Instead of treating cable TV operators as enemies, it's better to use them as branch offices, allies and vehicles of publicity,'' the filmmaker told the Hindu BusinessLine. "Cable TV could be used as a legitimate dispersal system. It's unexploited, not unconventional. It's just that no one thought of it before. New technology has always been received with paranoia. It's a new way of reaching people through the most watched medium.''

The content on the show will be updated every five days via Raajkamal International which has been contracted to take the promos to the villages. Live chats and video conferences with the movie's actors are also on the cards. Hassan also plans to have contests and prizes sponsored by local shops and establishments to increase involvement.

The promotional activity will continue through cable TV for over a month. Hassan's company has also tied up with Media Planet, a service provider with 60 channels. Hassan also plans to set up a call centre to enable anyone from Tamil Nadu to call for home delivery of tickets, at no extra cost. Towards the end of the campaign, Hassan himself will have telechats with fans from the remotest of towns, says the newspaper.

According to the report, there are over 1,200 independent cable TV operators, of whom only 600 are registered, in Tamil Nadu. "Out of the 600, we have selected 200 and provided them with the free content. So it's all clean,'' Hassan told Businessline.

Latest Reads
Q2-17: Higher subscription revenue, activation fees boosts Ortel revenue

BENGALURU: The Bibhu Prasad Rath led regional cable television and broadband internet player Ortel Communications Limited (Ortel) reported 17.3 percent year-over-year (y-o-y) growth in total revenue from operations (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter). Quarter-...

Cable TV Multi System Operators
Competition regulator okays Goldman Sachs stake purchase in Den Networks

Investment banking major Goldman Sachs has received the Competition Commission's approval to increase its stake in Den Networks to over 24 per cent by acquiring additional shares through preferential allotment route.

Cable TV Multi System Operators
DAS petitions challenging constitutional provisions listed for 3 November

With the division bench taking cognisance of several cases relating the digital addressable system (DAS) Phase III which challenge constitutional provisions, the Delhi High Court will hear the DAS cases on 3 November, 2016

Cable TV DAS
MSOs finally cross 1000 as pan-India DAS deadline nears

With less than three months to go for the deadline of the final phase which will complete cable digitlization all over the country, the total number of multi-system operators has finally crossed 1000 with 774 getting provisional licences till 30 September 2016.

Cable TV Multi System Operators
Several DAS III petitions may be transferred to Division Bench of Delhi High Court

NEW DELHI: The Digital Addressable System (DAS) Phase III legal wrangle is moving on, albeit slowly and steadily.  Lawyers appearing on behalf of the multi-system cable TV operators (MSO) will inform a single-judge bench of the Delhi High Court about a large volume of cases relating to DAS III...

Cable TV DAS
Going a la carte with Star and Indiacast has helped: Bibhu Prasad Rath

Bhibu Rath heads one of the small regional cable TV players in the TV distribution business: Ortel Communications. The MSO began as a local player in the state of Odisha. But, it has since spread into neighboring states such as Chattishgarh, West Bengal, Andhra Pradesh and Telangana. In fact, it...

Cable TV Multi System Operators
Bihar govt trebles cable TV entertainment tax to Rs 50

Even as the government is working on subsuming entertainment and other incidental taxes into a goods and service tax (GST) which would be around 18 per cent, cable TV subscribers in Bihar are about to be delivered a blow to their wallets.

Cable TV Multi System Operators
DEN seeks Goldman Sachs investment nod from shareholders

MUMBAI: Leading Indian multisystem cable TV operator (MSO) DEN Networks –promoted by Sameer Manchanda- which got its board’s nod to issue another 1.58 crore shares at a price of Rs 90 per share to existing investor Goldman Sachs is now seeking shareholder approval for the same through an...

Cable TV Multi System Operators
NXT Digital-InCable merger gets shareholder nod; D’Silva bemoans lack of ecosystem support

MUMBAI: Hinduja Ventures Ltd’s (HVL’s) proposal to demerge its NXT Digital headend in the sky (HITS) business from its subsidiary Grant Investrade Ltd (GIL) and merge it into its cable TV MSO offshoot Indusind Media & Communications Ltd (IMCL) got the thumbs up from its shareholders at its...

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories