ESPN Star Sports comes aboard Zee's Dish DTH

NEW DELHI: The sceptics can gulp.

The ASC Enterprise and Zee combine promoted Dish TV direct-to-home (DTH) KU-band television service has signed a deal with ESPN Star Sports for carriage of the sports channels on the platform.

According to Zee Telefilms sources, the carriage deal was signed last week and the two sports channels have already made an appearance on the DTH platform that is marketed under the Dish TV brand name.

ESS' coming aboard could well pave the way for the Star Network and Sony-Discovery One Alliance channels to also join Dish.

Both ASC Enterprise, the DTH licence holder, and Zee Telefilms are companies promoted by Subhash Chandra.

However, at the moment, the full financial details are not known. What has been indicated is that the present carriage deal is valid for two years.

Contacted by indiantelevision.com, ESPN Software India MD R.C. Venkateish confirmed reaching a pact with Dish TV with a memorandum of understanding being signed on Saturday.

"As content providers, we are always looking out for platforms to have our content distributed. DTH is one such outlet and we expect that the (Zee/ASC) DTH platform would only add to our revenues and distribution reach," Venkateish explained.

Though Venkateish refused to spell out the commercial aspects of the deal in detail, he did admit that it would be valid for two years giving the managers of the DTH platform enough time to establish the service and increase penetration.

According to information available with indiantelevision.com, the complex DTH pact envisages, amongst other things, ESS being paid for the two sports channels a rate per subscriber that would be close to the price of Rs 32 announced by the broadcaster for CAS regions.

The deal also has provisions for ESS getting paid for a mutually agreed upon minimum number of DTH households after six months.

It is expected that with ESPN and Star Sports coming on board, Dish TV's saleability would increase, though, ideally, Dish TV management would also like to strike a deal with Ten Sports, which has the rights for the forthcoming India-Pakistan cricket series to be played in Pakistan, for carriage of that channel too on the DTH platform.

Meanwhile, indiantelevision.com also learns that more third-party channels are expected to be added to the Dish TV bouquet soon, raising the total number of channels from the existing 48, which includes the newly-introduced ESPN and Star Sports channels.

Pointing out that some technical upgradation would be needed to accommodate more channels, which had been announced as part of a second phase expansion, Zee Telefilms vice-chairman and head of Zee's cable arm Siti Cable, Jawahar Goel, said, "Getting more third-party channels is an on-going process and we are poised to bring in some more channels."

The Dish TV-ESS deal comes close on the heels of the house of Tatas announcing a 80:20 joint venture agreement with the Rupert Murdoch-controlled Star Group Pvt. Ltd. for a DTH service in India. The joint venture, however, is yet to submit a reworked application to the Indian government.

Latest Reads

Q2-17: Videocon d2h top and bottom lines up

BENGALURU: Last quarter, Videocon d2h was the second listed Indian DTH player to report a profit after tax (PAT), after the Essel group’s Dish TV that turned the numbers black last year. Taking that trend further, Videocon d2h reported PAT of Rs 6.32 crore (0.8 percent margin) for the quarter...

DTH DTH Operator
Q2-17: Airtel Digital TV revenue up, sees highest subscriber growth

BENGALURU: Indian telecom major Bharti Airtel Limited’s Digital TV Services segment (DTH segment) reported 21.9 percent year-over-year (y-o-y) increase in operating revenues for the quarter ended 30 September 2016 (Q2-17, current quarter). Also, Operating Profit (Earnings Before interest and Tax...

DTH DTH Services
Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs 129 crore ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories