Television

CNBC-TV18 launches 'Expectations 2004'

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MUMBAI: CNBC-TV18 announced the launch of Expectations 2004 yesterday which is a comprehensive on-air, on-ground initiative that will analyse the government's economic policies in the short term, gauge the mood of the nation and measure the gap between industry aspirations and economic reality.

Expectations 2004 will give viewers an accurate picture of the economy and will analyse the implications of impending policy decisions for the common man and for industry leaders, thus helping them take better informed business and economic decisions.

The highlights of this comprehensive initiative are:

The Vote on Account Speech by the Finance Minister

One of the highlights of Expectations 2004 will be the Vote on Account speech by the Finance Minister, with exhaustive insights and analysis. The Live coverage of the Vote on Account on 3 February included the live telecast of the FM's speech, interview with the FM, interviews with Finance ministry officials, in-studio discussions with industry leaders and economic experts (Naina Lal Kidwai, Uday Kotak, Ashok Wadhwa, Ravi Mohan, Mahesh Vyas and more) and regular updates and bulletins throughout the day.

Expectations Roundtables

Three on-ground exclusive roundtables will bring together industry heads, policymakers and experts to understand how the economic momentum can be sustained, and what might be the economic implications of the elections.

Industry Verticals

Eight on-ground verticals in five different cities will highlight key industry expectations and chart direction for sustained growth in the industries in the coming year. Also to be telecast on the channel at a later date.

Voice of the Common Man

An interactive, call-in on-air show where CNBC's anchors and analysts will answer pressing consumer questions on the economy and gauge the demands and aspirations of the common man.

Mood of the Nation

Capsules that will highlight sound bytes from industry leaders and the lay consumer, giving an indication of the mood of the nation.

Speaking about the major initiative CNBC-TV18 vice president sales and marketing Saikumar said, "Expectations 2004 will give the viewer a realistic, accurate and insightful picture of the economic state of the nation, given that elections are impending and the gains of the previous year need to be consolidated and built upon this year. This, we believe, is a "can't miss" initiative for the business consumer: from the retail investor in Cochin to the agricultural entrepreneur in Nainital, from the management student in Ahmedabad to the professionals and CEO's in Mumbai, from the housewife in Kanpur to the foodgrains retailer in Kolkata, this is an initiative significant for all of these and more.

"Expectations 2004 will also be a platform for reaching the voice of industry to policymakers and help bridge the gap between industry demands and economic policy dictates." Microsoft, Life Insurance Corporation and HDFC Bank will be partnering with CNBC-TV18 in this initiative.

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