Television

Alpha Marathi awards give dubbed Titanic fight for ratings

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MUMBAI: Another televised awards function from the Zee stable has made its mark, this time on the ratings front. The Alpha Marathi awards, Alpha Gaurav Puraskar 2004, ran a neck to neck race for the top spot in the ratings with the dubbed Titanic on Star Gold on 14 February.

The Alpha Gaurav Puraskar 2004, in its fifth year, garnered 20.5 per cent channel share in Mumbai during its telecast in 14 February, running a close second behind Star Gold which aired the dubbed-in-Hindi Titanic the same day.

Quoting a TAM data, in C&S 4+ in Mumbai, the Alpha Gaurav awards (which fete the best from the Marathi film industry) fetched TVRs of 5.5 whereas in Maharashtra, it got scored a TVR of 5.3. In C&S Females 15+ ABC, the Alpha Puraskar reached as high as 6.0 TVRs, claims an official release.

"If one studies the minute-by-minute rating of this 31/2 hrs show, Alpha Gaurav has got more than 9 TVRs in Mumbai as well as Maharashtra. In 1 mn+ towns this event got as high as 10.6 TVRs. The channel share of Alpha Gaurav within Marathi regional channels was 91 per cent in Mumbai and 86 per cent all over Maharashtra in CS 4+," says the release.

Titanic, aired at the same time, had a channel share of 24.7 per cent in Mumbai and 20.9 per cent in the rest of Maharashtra. Alpha Gaurav got 20.5 per cent and 19.7 per cent respectively.

The Alpha Gaurav Puraskar 2004 was a ground event held at the NSE grounds in Mumbai on 8 February, and telecast on 14 February. Cinthol sponsored this show for the third consecutive year. A Tam Adex study earlier had showed that last year, Cinthol had benefited with tremendous exposure on this event, showing that the Cinthol brand had continuous exposure for two hours 13 mins and 25 seconds.

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