| In addition audio, computer graphics, cable and satellite
companies will showcase their latest products and services.
An official release informs that competition and rapid technological
advancements has led to the proliferation of new services such as
cable television and Internet enabled television, which are based
on digitisation. Convergence between the telecommunications, computer
and broadcast industries is also occurring. These developments have
triggered a massive transformation in the traditional broadcast
industry as broadcasters and players seek to improve their services
and competitive ability.
In recognition of this, BroadcastAsia2004 will, for the first time,
include a Digital Cinema Day on 16 June. Facility visits to one
of Eng Wah’s digital cinemas at Suntec and movie screenings are
just a few of the activities lined up on Digital Cinema Day. Visitors
can also attend important talks at the Asian D-Cinema Summit on
16 June.
At BroadcastAsia, some companies will exhibit cutting edge digital
cinema technologies. Here, cinema operators, distributors, production
and post-production houses can find the right tools for their transition
to digitization and realise the business benefits and efficiency
of digitisation.
A key participant this year is Microsoft’s TV Group, which is upbeat
about prospects in the region. Microsoft TV Group's marketing director
Ed Graczyk said, "BroadcastAsia is a key conference in the
region and creates a conducive environment for us to network, form
strategic alliances and find new markets to tap into. There is a
lot of interest and excitement in the Asian market this year for
our solutions and we are eager about the prospects of doing business
with even more customers at BroadcastAsia this year."
Another company that will make its presence felt is Miranda Asia.
It provides video infrastructure solutions for the broadcast and
audio visual markets.
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