Ram Gopal Varma, Radaan team up to produce films in Hindi

MUMBAI: Going by the success some of the Hindi remakes of Tamil feature films have seen, it is no surprise that producers down south are now making films simultaneously in both languages.

Chennai based Radaan Mediaworks India Limited has joined hands with Ram Gopal Varma to co-produce two Tamil feature films in Hindi, Radaan Mediaworks MD Mohan Radha told today.

The first of these, Tamil film Jayram, has been shot in Karachi, Pakistan and is directed by noted director Teja, said Radha. The film is 50 per cent complete and is slated for a March-end release.

Next to go on the floor is Githan, which is slated for an end of May release. The film will be produced for the Hindi market by Ram Gopal Varma. Both films would be released in the South and North markets simultaneously.

If Hindi films are here, can TV series be far behind

Radaan's foray into the Hindi entertainment markets is not restricted to films only. The company is also jumping onto the Hindi television series bandwagon. Work on that front is still in the pre-production stage, said Radha.

The company has started work on a couple of scripts for Hindi television series and is talking to premiere Hindi mass entertainment channels such as Star Plus, Sony and Sahara for their nod. The series are likely to be launched towards the end of 2004 or by 2005 beginning.

The company has been exploring productions in other Indian languages as well. Its Gujarati television series Kanku Pagla is going on air in the third week of March on ETV in the 8:30 pm prime slot on week days.

Radaan Mediaworks is also working on a Sinhalese television series called Vasudha. The series is slated to be launched on Sri Lankan channel Shakti TV in March, this year. Shakti TV is distributed on the Sirasa platform that belongs to the Maharaja group. This makes Radaan the first ever Indian company to export entertainment content to a Sinhalese television channel, Radha said.

The media company also exports entertainment products to Malaysia and UK. In Malaysia, it is working on Tamil television series for the Astro Vanavil channel, which is part of the Astro bouquet.

Owned by noted Tamil actress Radhikaa, Radaan Mediaworks is definitely not stopping at language barriers in its forward lunge to capture markets. Be it films or television, the media company is going all out to get a share of the larger Indian and overseas entertainment market.

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