Aaj Tak's strategy for upcoming elections

NEW DELHI: News channels are busy making preparations in the run up to the general elections which take place in April.

Leading Hindi news channel Aaj Tak has announced the launch of a wide spectrum of shows and segments which will complement its existing programming portfolio.

The initiative has been called Chunaav 2004: Aap Ki Sarkar. One of the shows is Vote Bank. The programme will analyse the various permutations and combinations, and project the swings that are likely to take place.

Election Express is a travelogue that will present the common mans perspective on the elections. The sutradhar and Aaj Tak's correspondent will cover the entire country including remote places to provide the views of the electorate for around a month as a run-up to the elections

Aaj Ka MP takes off where the earlier Aaj Ka MLA left off. This report card would effectively indicate what the people think about their MPs. Each episode of the programme will cover a number of constituencies, and place the sitting MP under the scanner to determine his performance.

Fast Forward will consist of visual and audio elements drawn out from the various rallies that have taken place. It would capture the essence of the rallies and provide only the relevant and interesting sections that are worth listening to for their novelty. The rest would literally be fast-forwarded.

Putting a different spin on things is Yeh Raaste Hain Vote Ke. This will focus on the various promises made and activities undertaken by the various candidates to garner more votes. This segment will showcase the sincerity or the lack of it behind such activities.

Danke Ki Chot Par will consist of the most striking political comment of the day Huzoor Ke Raaj Mein will evaluate the performance of the ministers and their ministries and would provide a comprehensive performance report of the key union cabinet ministers. Chunavi Chaat will present the lighter side of the campaigning and the elections.

Badalte BoI will give the viewer sound bytes of leaders who have dramatically changed their stand on particular issues over the years. Changing stances of the politicians on various issues would be highlighted. Kahani Chunav Ki will showcase various poll-related factoids in an interesting format, and provide the viewers with facts, figures and interesting trivia.

Like cricket elections also bring out the punters. Satta Pe Satta looks at the gambling and the betting related to the elections. Speaking on the programming initiatives, TV Todays spokesperson Rajesh Sheshadri said, "Election coverage has always been our forte and we always take lead in innovative content and format. The viewers have always relied on Aaj Tak for comprehensive coverage and analysis of the elections. These initiatives are in-line with our commitment to the viewers of providing relevant and credible information. Aaj Tak as always would set the agenda for the election coverage in the country."

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