| Percept D’Mark which is into high profile celebrity
management is all set to conduct and supervise the logistics of the
event, which is being supported by Sahara Manoranjan.
Abhijeet Sarkar, head, corporate communications, Sahara India,
says: “The Sahara India Parivaar is known for its commitment to
the entertainment sector. This sector is witnessing massive growth,
and we believe this is only the beginning. Events like ‘Mr &
Ms Bollywood’ are an investment in the future.”
An advisory board comprising of Karan Johar, Mahesh Bhatt, Raveena
Tandon, Asha Parekh, Ashutosh Gowarikar, Smita Thackeray, Sarika,
Ken Ghosh, Ashok Salian and Manish Malhotra has been constituted.
The panel will decide the process of selection and will also play
an integral part in the direction setting process for the talent
hunt, says the press release.
Auditing the selection and elimination process will be Ernst &
Young to ensure smooth functioning of systems.
The advertising campaign and distribution of forms will commence
March onwards.
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