| One of Kerela's biggest ever film awards, the Asianet
Awards honour the best of Malayalam cinema where winners are decided
entirely by popular polls. The ads for the same have started appearing
in major dailies like The Times of India in the northern parts
of the country and The Hindu and The Indian Express in
the South.
Says Asianet CEO Mohan Nair, "The Jeeva Asianet awards are
the only awards that offer the highest amount of prize money to
the winners. There are around 45 Malyalam movies in the competition
for the Best Movie award. There is also a Lifetime Achievement award
which will be awarded to someone who has been held in high esteem
in the industry."
The Best Film will get a prize of Rs 1,25,000; Best Director -
Rs 75,000; Best Actor/Actress - Rs 50,000 each and winners of all
other categories will get a cash prize of Rs 25,000 along with citations
and trophies.
Adds Nair, "We have signed up with the Malayalam Cine Artists
Association (AMMA) in Kerela and they will be providing us with
artists for the awards. Popular Malayam artists will be performing
at the awards this year."
The winners of the awards in the various categories will be selected
by an independent jury based on the nominations received from the
Asianet viewers and general public. The nomination forms which have
appeared in newspapers should be filled and sent to the Asianet
office before 9 February. "Special efforts have been made by
the committee so that there are no chances of the awards being rigged,"
says Nair.
The awards will be aired on Asianet a week after they take place.
Says Nair, "The Asianet awards have always garnered good TRP
ratings for us for the five years and we expect the same this time
round too."
For the past few years, the Asianet Awards have been associated
with brands like Johnson & Johnson and Lux. This time round
it has been associated with Jeeva - The complete ayurvedic soap.
Brands like Anchor White toothpaste and Anchor Roma switches are
also associated with the awards this year.
|
