Television

Telugu tackled; TV9 keen on Kannada news channel next

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/23/channel%20TV9.jpg?itok=gDuKaxCD

MUMBAI: Newly launched Telugu news channel TV9 is now eyeing the Kannada space as well.

For the news hungry Andhra Pradesh populace, TV9 is currently jostling for attention along with ETV2 from the Ramoji Rao family and DD 8 from pubcaster Doordarshan. Launched formally on 1 February 2004, the i-Labs backed Associate Broadcasting venture, TV9 with its news heavy content is spoiling for a share of the election related advertising that has already got underway.

The free to air digital channel which had a 15 day trial run before the formal launch, offers hourly bulletins, apart from regular headline bullets, runs weekend shows and features a daily hour long discusssion programme at 10 pm. A half hour weekly crime file bulletin and a open house discussion with a prominent perosnality, a la the Rajat Sharma anchored Aap Ki Adalat, currently fill the programming. On the cards are more talk shows, including a live show, once the second phase of programming rolls out from 15 March, says founder CEO Ravi Prakash. The channel's USP is a daily, Megha, a show aided by hidden cameras, where TV9's reporters tempt a corrupt official or local politician into bribery and record the incident.

TV9 has been planned with an urban orientation, focusing on the major metros and towns of Andhra Pradesh, and will have shows detailing the night life in these places, targeting the younger 18 to 35 age group, says Prakash. Viewers these days, says Prakash, are becoming tired of family drama shows and TV9 intends to plug the gap by 'entertaining through news'. This is the reason that TV9 is also studying the Kannada scenario, but not for an entertainment channel but for a news channel.

With a staff of 125 correspondents fanned out across the country, two OB vans (and more to come for the elections) and a tie up with iVision news agency, TV9 uplinks from an earth station in Banjara Hills, the only earth station inside Hyderabad, claims Prakash.

TV9 attempts a different take even on ordinary news bulletins, by including localised business news and weather forecasts.

As the latest entrant on the scene, TV9 has some stiff competition from existing players. Teja, from the Sun stable, has increased its news related shows, including current affairs programmes and talk shows. Vissa TV, promoted by Chennai based Raj TV has also strengthened its position with four news bulletins a day. While Maa TV, another Telugu channel, has also increased the number of news bulletins on air.

Sources say the spot buy rates for Telugu news channels are also on the upswing, with big players like Gemini TV asking for Rs 17,000 per 10-second spot at prime time. The rest of the players reportedly do not rake in as much, but with elections just round the corner, Telugu news channels are getting ready to rake in the hay while India shines.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories