CNN to rebrand two news shows

MUMBAI: News broadcaster CNN International has announced that from 1 March it will rebrand two of its Hong Kong based shows. News Biz Today will be replaced with CNN Today while World News Asia will replace Asia Now.

CNN Today will air from 4:30 am to 8 am everyday, while World News Asia will air at 5:30 pm and 7:30 pm daily. CNN Today will continue to be co-anchored by Stan Grant and Kristie Lu Stout. The content will consist of the rolling three and a half hour business and news programming with live breaking news from across the region and around the world. World News Asia will be co-anchored by Veronica Pedrosa and Andrew Stevens who will bring live updates to global viewers of the top news stories of the day in each one-hour programme.

A company release states that the changes reflect independent research and viewer feedback, creating more consistency across CNN's international programming schedules. CNN Intl senior VP Rena Golden added, "The programme developments further define CNN as the leading international news provider, building upon the very strong relationship with the network's audience in addition to providing an even stronger platform for advertisers. CNN continues to evolve and as a part of that the network has seen fit to re-brand its key news programmes to meet audience demands. We pride ourselves on our reputation of relevance to the audience."

The new schedule gives CNN the framework to fulfill its commitment to landmark programming on the year's key elections, the ongoing story in Iraq, and the Olympics, among others, as well as provide a broad, timely, regional-relevant focus of stories on the day's news, finance and sport so that viewers are comprehensively prepared for the day's business ahead.

Meanwhile another show Business Central has been renamed Business International which will air at 1:30 pm.

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