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The deal includes the substantial stake that Sahara has acquired
in K Sera Sera. All the films will be creatively headed by talent
powerhouse Ram Gopal Varma and some shall be directed by him as
well. The first of these to see the light of day will be Ab Tak
Chappan, which is scheduled for a 27 February 2004 release.
This, along with several others in the pipeline, herald Sahara’s
venture into what is popularly termed as New Age Cinema.
K Sera Sera Productions Ltd, a company formed by a group of NRIs
has embarked into a major drive to enter the television content
and movie making business in India.
Commenting on the association, Sushanto Roy, Chief of Sahara Media
& Entertainment says, "Three entities with a progressive
bent of mind have come together to make good films. Ramuji’s mastery
in his craft has also inspired us to work together for the small
screen."
Parag Sanghvi, Managing Director, K Sera Sera says, "Our
long term goal is to be among the top three production houses in
India in the movies and television business. We strongly believe
that our association with Sahara India Mass Communication Ltd. would
bring the extra impetus and the drive to reach unmatched heights
in the production world, within the Indian Entertainment Industry."
Says Varma, "It gives me great pleasure to be associated
with Sahara India Pariwar who have such grand visions of movie making.
I imagine that we shall see great cinematic excellence together."
Films produced by K Sera Sera include Darna Mana Hai and
Ek Hasina Thi (already released) and Ab Tak Chappan
(to be released in February). The movies currently under production
are 2’o’clock Murder, Naach, Gayab, Darna Zaroori Hai and
James.
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