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"We have had 700 entries last year and this year we have already
crossed 1000. There is no question of extending the date but in
fact I think we might even have to turn down couple of entries,"
Rapa President Brij Mittle offered.
Speaking about the quality of the content Mittle offered, "We
often hold the awards ceremony either in the last week of April
so that we include the all the work from last year. This time on
looking at the amount of entries we might have it in the first week
of May. It is a clear indication the quality is better and the competition
is going to be tough this year."
As for the actual break up of the awards, there are 13 categories
for radio, 10 for television advertising, and 25 for television
(including serials, Music Video and telefilms), while the remaining
five are special awards. Last date for receiving entries is 28 February
28 2004.
"Just like last year, we will be having a group of 60 judges,
from across the country. We will be getting them to Mumbai to judge
the winner directly and not the nominee list. During the day of
award we will be announcing the winners. But to ensure that the
winners are present at the venue, we will be informing them a couple
of days in advance," Mittle offered.
The special Rapa Awards include Rapa Hamid Sayani Trophy for all
around contribution to Radio/Television, Rapa K.K Suvarna Trophy
for Outstanding voice performance, Rapa Sheel Kumar Trophy for Best
Performance on TV, Rapa S S Oberoi Trophy for Campaign of the year
on Television and Rapa D S Mittle trophy for Campaign of the year
on Radio. The Awards committee includes Danish Khan, CM Patel, R
Jankiraman, R Swaminathan, Pramod Suri and Manoj Lunia.
While last year the awards ceremony was sponsored by Radio Mirchi,
Sony, Sab and Pritish Nandy Communication, MTV sent in their VJs
as the presenters. The organising committee is keen on signing some
sponsors this year as well. But the organizers will approach the
sponsors only once the judging process is underway, so that "that
they don't influence the judging" offers Mittle.
The awards function might be held at Taj Lands End, like last year,
or they might look out for a new venue like Grand Intercontinental.
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