Data on effect of sexual images on TV on US youth insufficient

MUMBAI: The issue over celebrities baring themselves in the US took centrestage during the Super Bowl on 1 February. In some quarters the Janet Jackson expose has even been referred to as the strip show.

The Medical Institute for Sexual Health in the US has released a study called Impact of the Media on Adolescent Sexual Attitudes and Behaviours.

The study reviews the research conducted into the impact of sexual imagery in the media on youth yet completed. It reveals that past studies fail to throw much light on what the barrage of sex on television, movies, CDs, the radio, and the Internet really means for American children and youth.

The review castigated Hollywood saying that its age old prescription of 'just turn the channel if you don't like what your kids are seeing,' doesn't work anymore. In fact the study doubts whether that strategy worked in the first place.

The study elaborates on the fact that whether they want it or not kids and teens are constantly being exposed to sexual imagery and content be it the TV, the Internet, the radio, CDs, movies, and video games. Data shows that the average American teen watches three to four hours of television every day. For every hour of television watched by teens, there are, on average, 6.7 scenes including sexual topics, and about 10 per cent of these scenes show couples engaged in sexual intercourse.

22 per cent of teen-oriented radio segments contain sexual content, and studies have shown that 20 per cent of these range from rather to very explicit. The rot has been going on for quite a while. An analysis of the top-selling CDs in 1999 found that 42 per cent contain sexual contact, 41 per cent of which is either pretty or very explicit. 61 per cent of teens using computers "surf the net," and 14 percent report seeing something they wouldn't want their parents to know about.

The study is an extensive systematic review of the relevant biomedical and social science literature available over a 20 year period. This reveals that only 19 of 2,522 eesearch-related documents (less than 1 per cent) involving media and the youth address the effects of mass media on adolescent sexual attitudes and behaviour.

While past studies suggest an association between media exposure and adolescent sexual behavior they are limited because of their study designs, sampling procedures, and small sample sizes. 'We do not know the relationship over time between exposure to television and sexual initiation in adolescents' states the review.

The review found that the available studies done in the past indicated that adolescents exposed to TV with sexual content are more likely to overestimate the frequency of some sexual behaviours. They have more permissive attitudes toward premarital sex and also think that having sex is beneficial.

Latest Reads
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories