Data on effect of sexual images on TV on US youth insufficient

MUMBAI: The issue over celebrities baring themselves in the US took centrestage during the Super Bowl on 1 February. In some quarters the Janet Jackson expose has even been referred to as the strip show.

The Medical Institute for Sexual Health in the US has released a study called Impact of the Media on Adolescent Sexual Attitudes and Behaviours.

The study reviews the research conducted into the impact of sexual imagery in the media on youth yet completed. It reveals that past studies fail to throw much light on what the barrage of sex on television, movies, CDs, the radio, and the Internet really means for American children and youth.

The review castigated Hollywood saying that its age old prescription of 'just turn the channel if you don't like what your kids are seeing,' doesn't work anymore. In fact the study doubts whether that strategy worked in the first place.

The study elaborates on the fact that whether they want it or not kids and teens are constantly being exposed to sexual imagery and content be it the TV, the Internet, the radio, CDs, movies, and video games. Data shows that the average American teen watches three to four hours of television every day. For every hour of television watched by teens, there are, on average, 6.7 scenes including sexual topics, and about 10 per cent of these scenes show couples engaged in sexual intercourse.

22 per cent of teen-oriented radio segments contain sexual content, and studies have shown that 20 per cent of these range from rather to very explicit. The rot has been going on for quite a while. An analysis of the top-selling CDs in 1999 found that 42 per cent contain sexual contact, 41 per cent of which is either pretty or very explicit. 61 per cent of teens using computers "surf the net," and 14 percent report seeing something they wouldn't want their parents to know about.

The study is an extensive systematic review of the relevant biomedical and social science literature available over a 20 year period. This reveals that only 19 of 2,522 eesearch-related documents (less than 1 per cent) involving media and the youth address the effects of mass media on adolescent sexual attitudes and behaviour.

While past studies suggest an association between media exposure and adolescent sexual behavior they are limited because of their study designs, sampling procedures, and small sample sizes. 'We do not know the relationship over time between exposure to television and sexual initiation in adolescents' states the review.

The review found that the available studies done in the past indicated that adolescents exposed to TV with sexual content are more likely to overestimate the frequency of some sexual behaviours. They have more permissive attitudes toward premarital sex and also think that having sex is beneficial.

Latest Reads
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories