Sahara plans primetime facelift in 2004

MUMBAI: Malini Iyer may well have been merely the teaser that will herald a programming revamp at Sahara Manoranjan this year.

According to Sahara's programming vice president Triptii Sharma, the channel is attempting a total revamp in the prime time slot, thereby encouraging habitual and long term viewing. "We are working towards the content which will coax the viewers to the channel for more. Currently we have a plan for this year and are working on big properties with lots of programme concepts which are in the pipeline," she says.

Apart from the much talked about Bimal Mitra creation Sahib Biwi Gulam starring film actor Raveena Tandon, a period classic that will go on air in March-April, Sahara Manoranjan is experimenting with many more genres. Raat Hone Ko Hai weans the thriller specialist B P Singh from Sony to Sahara. This one is expected to launch latest by May. Also on the cards is an 'experimental journal with filmstar Jackie Shroff', a surprise package that could launch by mid 2004.

Cinevistaas, which earlier did the period series Draupadi for Sahara, is back with a romantic triangle, Saathiya - Pyar Ka Naya Ehsaas, scheduled again for Q1 2004-05. According to Sharma, two other shows in the offing are Aavishkar - Ek Rakshak, a science fiction show and Ruby Duby Hub Dub, a children's adventure and a variety entertainment show. Also in the pipeline is Jaal Jadu Janardan, another show for kids.

Says Sharma, "We are also planning a comedy band with shows from reputed production houses, a film band, Hometheatre - a fantasy adventure, as well as a music-based game show."

And of course, there is the Hema Malini starrer, Kamini Damini and a long talked about show with film legend Amitabh Bachchan that may also take off late this year.

As for the Sridevi starrer Malini Iyer, Sharma says the response has been 'very positive'. Using an episodic theme, Sahara has tried to pitch the character Malini above Sridevi the star. "We have made news with Sridevi. Now, we want to create that dent," she says. As for the 2003 big ticket showKarishma, the Miracles of Destiny that has not really changed the fate of the channel as expected, Sharma says the channel has made the essential changes in the story and the screenplay, among other changes. As for the future of the serial, Sharma says, "The show will go on till the mandatory completion of 260 episodes." Sahara had last year announced that Karishma.... would have a definite run of 260 episodes and would not continue any show for the sake of TRPS.

Commenting on the innovative programming strategy that Sahara is toying with, Sharma says, "The idea is to bring in some path-breaking programmes that provide different fare. The basic focus is towards building a very strong prime time band."

After the primary focus of building the primetime is met, Sharma says the channel will move towards bolstering the Sunday morning slot as well as the afternoons.

Latest Reads
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running, arguably, India's largest media company has made it to the top job in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs
DreamWorks to launch Fight Sports and Kids+ channels

DreamWorks Channel, a Southeast Asian pay television network that is owned and operated by DreamWorks Animation International TV, a subsidiary of NBCUniversal, which is a division of Comcast, has set the ball rolling to launch two new channels - Fight Sports and Kids+ Asia. It has started the...

Television TV Channels Kids
4 Star and 3 Zeel channels most watched across genres

Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to...

Television TV Channels Viewership
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery
Mumbai, Gear Up For DreamHack - The World’s Largest Gaming Festival

Starting 21st December, get ready to experience the world’s largest gaming festival – DreamHack, right here in Mumbai

Television TV Channels News Broadcasting
DISCOVERY channel to premiere ‘Extreme Jobs with Tim Kennedy’ from 17th December

Discovery Channel to premiere no holds barred series EXTREME JOBS WITH TIM KENNEDY hosted by Special Forces Sniper and fearless Green Beret, Tim Kennedy.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories