Television

Sahara plans primetime facelift in 2004

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/04/Sahara%20Manoranjan.jpg?itok=ljlxxVqS

MUMBAI: Malini Iyer may well have been merely the teaser that will herald a programming revamp at Sahara Manoranjan this year.

According to Sahara's programming vice president Triptii Sharma, the channel is attempting a total revamp in the prime time slot, thereby encouraging habitual and long term viewing. "We are working towards the content which will coax the viewers to the channel for more. Currently we have a plan for this year and are working on big properties with lots of programme concepts which are in the pipeline," she says.

Apart from the much talked about Bimal Mitra creation Sahib Biwi Gulam starring film actor Raveena Tandon, a period classic that will go on air in March-April, Sahara Manoranjan is experimenting with many more genres. Raat Hone Ko Hai weans the thriller specialist B P Singh from Sony to Sahara. This one is expected to launch latest by May. Also on the cards is an 'experimental journal with filmstar Jackie Shroff', a surprise package that could launch by mid 2004.

Cinevistaas, which earlier did the period series Draupadi for Sahara, is back with a romantic triangle, Saathiya - Pyar Ka Naya Ehsaas, scheduled again for Q1 2004-05. According to Sharma, two other shows in the offing are Aavishkar - Ek Rakshak, a science fiction show and Ruby Duby Hub Dub, a children's adventure and a variety entertainment show. Also in the pipeline is Jaal Jadu Janardan, another show for kids.

Says Sharma, "We are also planning a comedy band with shows from reputed production houses, a film band, Hometheatre - a fantasy adventure, as well as a music-based game show."

And of course, there is the Hema Malini starrer, Kamini Damini and a long talked about show with film legend Amitabh Bachchan that may also take off late this year.

As for the Sridevi starrer Malini Iyer, Sharma says the response has been 'very positive'. Using an episodic theme, Sahara has tried to pitch the character Malini above Sridevi the star. "We have made news with Sridevi. Now, we want to create that dent," she says. As for the 2003 big ticket showKarishma, the Miracles of Destiny that has not really changed the fate of the channel as expected, Sharma says the channel has made the essential changes in the story and the screenplay, among other changes. As for the future of the serial, Sharma says, "The show will go on till the mandatory completion of 260 episodes." Sahara had last year announced that Karishma.... would have a definite run of 260 episodes and would not continue any show for the sake of TRPS.

Commenting on the innovative programming strategy that Sahara is toying with, Sharma says, "The idea is to bring in some path-breaking programmes that provide different fare. The basic focus is towards building a very strong prime time band."

After the primary focus of building the primetime is met, Sharma says the channel will move towards bolstering the Sunday morning slot as well as the afternoons.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/trai.jpg?itok=jxttH97E
Republic TV complains to TRAI, BARC on Times Now’s genre slotting

The ever-competitive business of TV news is set to witness another round of slugfest. Republic TV has complained to Telecom Regulatory Authority of India’s (TRAI) and Broadcast Audience Research Council of India about English news channel Times Now getting the channel re-slotted under Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/punit.jpg?itok=O-hW1jAY
Zeel reports higher numbers on improved ad, subs revenues

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported a 15 per cent year on year (y-o-y) growth in total revenue for the quarter ended 30 June 2018 (Q1 2019, period, or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/golf-1.jpg?itok=dQEpUpHD
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/smurf.jpg?itok=OSPCDkdg
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories