Sahara plans primetime facelift in 2004

MUMBAI: Malini Iyer may well have been merely the teaser that will herald a programming revamp at Sahara Manoranjan this year.

According to Sahara's programming vice president Triptii Sharma, the channel is attempting a total revamp in the prime time slot, thereby encouraging habitual and long term viewing. "We are working towards the content which will coax the viewers to the channel for more. Currently we have a plan for this year and are working on big properties with lots of programme concepts which are in the pipeline," she says.

Apart from the much talked about Bimal Mitra creation Sahib Biwi Gulam starring film actor Raveena Tandon, a period classic that will go on air in March-April, Sahara Manoranjan is experimenting with many more genres. Raat Hone Ko Hai weans the thriller specialist B P Singh from Sony to Sahara. This one is expected to launch latest by May. Also on the cards is an 'experimental journal with filmstar Jackie Shroff', a surprise package that could launch by mid 2004.

Cinevistaas, which earlier did the period series Draupadi for Sahara, is back with a romantic triangle, Saathiya - Pyar Ka Naya Ehsaas, scheduled again for Q1 2004-05. According to Sharma, two other shows in the offing are Aavishkar - Ek Rakshak, a science fiction show and Ruby Duby Hub Dub, a children's adventure and a variety entertainment show. Also in the pipeline is Jaal Jadu Janardan, another show for kids.

Says Sharma, "We are also planning a comedy band with shows from reputed production houses, a film band, Hometheatre - a fantasy adventure, as well as a music-based game show."

And of course, there is the Hema Malini starrer, Kamini Damini and a long talked about show with film legend Amitabh Bachchan that may also take off late this year.

As for the Sridevi starrer Malini Iyer, Sharma says the response has been 'very positive'. Using an episodic theme, Sahara has tried to pitch the character Malini above Sridevi the star. "We have made news with Sridevi. Now, we want to create that dent," she says. As for the 2003 big ticket showKarishma, the Miracles of Destiny that has not really changed the fate of the channel as expected, Sharma says the channel has made the essential changes in the story and the screenplay, among other changes. As for the future of the serial, Sharma says, "The show will go on till the mandatory completion of 260 episodes." Sahara had last year announced that Karishma.... would have a definite run of 260 episodes and would not continue any show for the sake of TRPS.

Commenting on the innovative programming strategy that Sahara is toying with, Sharma says, "The idea is to bring in some path-breaking programmes that provide different fare. The basic focus is towards building a very strong prime time band."

After the primary focus of building the primetime is met, Sharma says the channel will move towards bolstering the Sunday morning slot as well as the afternoons.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories