Television

Replies to Trai: Daggers drawn for broadcasters, cable ops

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/25/Untitled-1_0.jpg?itok=MUhWuGrZ

NEW DELHI: Evan as the Telecom Regulatory Authority of India (Trai) rides roughshod over the broadcast sector, the protagonists (read broadcasters vs the cable fraternity) are busy laying all the ills of the industry at the other's door.



The broadcasters have, in their reply to a consultation paper issued by the regulator, reiterated that pricing of channels, etc. should not be done, while the cable fraternity has harped on the lines that pay channels should be regulated and that there ought to be a 'must make available' clause for content for all modes of delivery.



The Indian Broadcasting Foundation (IBF), an apex body of broadcasters operating in India, has conveyed to the Telecom Regulatory Authority of India (TRAI) in a formal reply that television media provides unique programming and content essentially comprised of copyright-able material and other intellectual property and, thus, "fixing prices for copyright-able material would be tantamount to regulating prices of copyrights - in effect regulating creativity."



Pointing out that "cable television is not a utility and therefore commercial issues like rates, periodicity of revision of rates and other commercial matters should not be regulated," the IBF's reply, a copy of which is available with indiantelevision.com, puts the blame on the doorstep of the cable fraternity.



The IBF has pointed out, "Cable monopolies are the curse. In actuality, the industry will greatly benefit from increased transparency and thoughtful regulation of the most highly monopolistic segment of the industry: cable operator control of territory and households."



On conditional access system (CAS), IBF's stand is that STBs should be paid for by the cable operator (meaning boxes should be provided free to CAS consumers) because "it is ultimately the system's asset, which can be shifted from one subscriber household to another."



The broadcasters have also maintained that regulating advertising time on pay channels would be detrimental and that the broadcasters are aware that too much advertising would take away consumers and viewers from that particular channel. Bottomline: don't pass any order on that and let the market forces decide what should, and can be, done.



On the other hand, the cable fraternity has blamed the broadcasters for most of the ills afflicting the industry.



Zee Telefilms cable arm and the biggest multi-system operator, Siti Cable, has pointed out to TRAI, amongst other things, that the regulator must ensure that content is made available to all platforms or modes of delivery (like CAS-enabled regions, DTH and headend-in-the-sky) without any "discrimination."



This would mean that Siti Cable is attempting to draw TRAI's attention to the reluctance of major broadcasters like Star India and SET India to come aboard ASC Enterprise-Zee combine-promoted DTH platform.



National Cable & Telecom Association (NCTA), in its reply that would go today to TRAI, has said that the broadcasters 'sabotaged' implementation of CAS and that advertising on pay channels should be regulated.



"The CAS regime is threatening the pay TV broadcaster's advertising revenues in the short run, as it will expose the true extent of their viewership to the advertisers. It is also threatening the lucrative pay-TV subscriber revenues, which these broadcasters are virtually 'extorting' from the Cable service providers on most unreasonable terms. For example, channels have been 'bundled' into bouquets of channels and the Cable service providers and the consumers have to buy all or nothing," NCTA's president and Home Cable Network MD, Vikki Choudhry, has said in reply to the consultation paper issued by TRAI.



With the cable and broadcast industry dropping all semblance of any bonhomie, which had been tom-tommed some months back in the wake of CAS deliberations, TRAI has a big task on its hand: that is, first, bring the warring factions together before trying regulatory mechanism for the industry.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories