Vijay TV gears up for a reality show

MUMBAI: Reality is back in vogue. Vijay TV is all set to test the bravado in the south. The channel will be premiering a reality show Vai Raja Vai on Sunday 22 February at 10:30 am.

A unique concept for Tamil television is touted to be a test for endurance and determination. Shot on 17 February, Tuesday at 2:45 pm the channel shot Kalyana Seer, a reality competition where the competitors have to place their palm on a glass frame. Last one to take off the palm wins. The event saw 15 contestants participating, even after 24 hours eight contested still continued to compete.

The show, says a company release, is experimentation with new genres and program formats typical to Vijay.

The channel has also invited participants to compete in the contest. The interested candidates will have log on to the company site or personally visit the office and fill in the requisite forms. The selected candidates will be called for an audition, screening test and a physical fitness test.

According to Vijay TV programming head Suresh Iyer, "Vai Raja Vai is a reality show and is way different from the stereotypical content available on television today. The philosophy of Vijay has always been to pioneer differentiated and relevant programming in line with the changing needs of audiences. We are confident that this reality show will add a lot more excitement to the habit of television".

The premier show Kalyana Seer has a price worth Rs 1, 00,000. The participants were Nallakannu (27 years) from Thenkasi, Basker (25 years) from Alwarpet, Murali (29 years) from Trichy, Shahin (24 years) from Trichy, Mala (25 years) from Velachery, Sahira (38 years) from Trichy and Prince (21 years) from Kolathur, adds the release.

Latest Reads
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories