 A
unique concept for Tamil television is touted to be a test for endurance
and determination. Shot on 17 February, Tuesday at 2:45 pm the channel
shot Kalyana Seer, a reality competition where the competitors
have to place their palm on a glass frame. Last one to take off the
palm wins. The event saw 15 contestants participating, even after
24 hours eight contested still continued to compete.
The show, says a company release, is experimentation with new genres
and program formats typical to Vijay.
The channel has also invited participants to compete in the contest.
The interested candidates will have log on to the company site or
personally visit the office and fill in the requisite forms. The
selected candidates will be called for an audition, screening test
and a physical fitness test.
 According
to Vijay TV programming head Suresh Iyer, "Vai Raja Vai is
a reality show and is way different from the stereotypical content
available on television today. The philosophy of Vijay has always
been to pioneer differentiated and relevant programming in line
with the changing needs of audiences. We are confident that this
reality show will add a lot more excitement to the habit of television".
The premier show Kalyana Seer has a price worth Rs 1, 00,000. The
participants were Nallakannu (27 years) from Thenkasi, Basker (25
years) from Alwarpet, Murali (29 years) from Trichy, Shahin (24
years) from Trichy, Mala (25 years) from Velachery, Sahira (38 years)
from Trichy and Prince (21 years) from Kolathur, adds the release.
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