Television

Zee Cine gets its tint of gold: courtesy CitiGold Corporation

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MUMBAI: It's bigger alright and the buzz word is International. While the stage is all set for the awards function, the Zee Cine awards 2004 has signed on "glittering" sponsors for the awards.

Latest, Zee Television Network has got Australian Gold Mine CitiGold Corporation on board as the associate sponsor.

The Australian gold mine will create a new image for Zee Cine Awards 2004. It has already designed an exclusive trophy for Cine Awards, with a hint of 24 carat gold.

According to a report on AMEinfo.com, the design of the trophy is extremely distinctive and different from any other trophy design across the world, adding prestige to the event.

The trophy designed is 500 mm in height and 100 mm in width. While the "futuristic" design, is to further Zee's claim that the awards are not just about rewarding the excellence in the Indian film industry but doing it in style.

The gold plate designed is to highlight the fact that the ceremony is being held in Dubai - the city of gold.

Beside CitiGold Corporation, Zee has tied up with ME Bank and Dubai Media City as the presenting sponsors of the Zee Cine Awards 2004. The awards are co-sponsored by Samsung Mobile Phone and the associate sponsors include Jacky's Electronics LLC besides CitiGold Corporation. The official newspaper is Khaleej Times, official radio is Arabian Radio Network, official magazine is Ahlan Masala and the official transport is Europcar. According to the media report the best actor male and female will walk away with an Optra car each from Chevrolet. The AfterShow Party will be held in partnership with Red Bull.

While the seventh Zee Cine Awards ceremony will be held at the Dubai Airport Expo on 26 February 2004, the televised version will air on Zee on 27 January at 8:30 pm. The awards ceremony will be aired on a later date on Zee Cinema and Music. According to the industry source the airtime during the telecast is being sold at a premium rate.

Zee Network, is predicting a viewer turnout of over 500 million for the awards function.

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