Television

Aaj Tak's 'JBC' with Jaaferi attracts maximum eyeballs in debut episode

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MUMBAI: Aaj Taks latest programming initiative  JBC featuring Jaaved Jaaferi in a new 'avatar' has topped the TRP charts for any programme on the news channels.

As per TAM ratings for the week ending 31 January 2004, JBC clocked a TRP of 0.71, which is the highest for any news-based programme for the week. In fact, nine out of the top 10 programmes on various news channels during that week belong to Aaj Tak.

Commenting on the shows performance TV Today Network CEO G Krishnan said, "When we launched JBC, we were quite sure that its uniqueness would be a hit amongst the viewers. JBC and other Aaj Tak programmes are highly appreciated by the viewers. These innovations are in-line with our efforts of providing freshness of programming. We will continue to implement a slew of programming innovations based on in-house researches that would touch the lives of our viewers."

Top 10 Programmes on News Channels

Channel

Programme

TVR

Aaj Tak

JBC

0.71

Aaj Tak

Aaj Tak 8 pm

0.51

Aaj Tak

Aaj Tak 8 am

0.44

Aaj Tak

Aaj Tak 9 pm

0.44

Aaj Tak

Aaj Tak Metro

0.43

Aaj Tak

Aaj Tak Metro

0.43

Aaj Tak

Vishesh

0.42

Zee News

Crime File

0.40

Aaj Tak

Duniya Aaj Tak

0.39

Aaj Tak

Aaj Tak 8 pm

0.38

JBC, a bi-weekly variety newsmagazine is the latest addition to Aaj Taks weekend programming schedule. It is a 30-minute spoof on the happenings that make the headlines and is aired on Saturdays and Sundays at 8:30 pm.

JBC is like any other news show, except that Jaaferi and his team transform it into a one-of-its-kind entertainment show with inimitable talents drawn from theatre, television and films from different corners of the country.

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