A look at the week 48 cumulative channel shares of crime shows
on the top four news channels show that Star News is far ahead of
the others. The combined channel share of the channels crime
programmes (Red Alert and Sansani) is 4.60. Aaj Tak
comes second with a 3.20-combined channel share for its crime shows
(Vaardat and Jurm). On the other hand, Zee News and
NDTV India occupy the third and fourth place with combined channels
shares of 2.04 and 1.53 respectively. Significantly, in terms of
overall time spent in the HSM 15+ category for week 48, Star News
shares the numero uno spot with Aaj Tak at 32 minutes, while Zee
News stands with 27 minutes.
Sansani, which was launched on 22 November has been very
well received by viewers in its debut week itself. The bulletin
is telecast at 11 pm (Monday - Friday) and has contributed to a
whopping growth of 154 per cent in channel share at its time slot.
This significant growth in channel share is primarily due to the
induction of new audiences by the bulletin, which has also led to
a growth in the share of the category, which stands at 56 per cent.
Red Alert has garnered a 49 per cent market share at its
time slot making it the number one show not only at its time slot
but also across news channels for the entire week. Aaj Taks
Jurm comes in second with a 27 per cent market share at its
Star News brand director Keertan Adyanthaya was quoted in an official
release as saying, "We believe in reporting news that is relevant
to and makes a difference in our viewers lives. This philosophy
coupled with our investigative prowess has led to the popularity
and acceptance of Red Alert and Sansani. The latest
ratings are just a reflection of the confidence the viewers have
reposed in us when it comes to news."