In Asia, Formula One meet mixed results. In Japan, the seasonal
record was once again reached during the national Grand Prix, with
an average rating of 5,2 per cent on Fuji TV, i.e. slightly more
than one inhabitant out of 20. In China the 1st edition of the Shanghai
GP was followed by less than one inhabitant out of 100.
But this figure still represents 7,9 million viewers for CCTV5,
almost as much as the average audience of the races in the main
On a more positive note 2004 was a geographical opening season
for Formula 1 with new circuits in Asia and in the Middle-East,
including four Grand Prix races during the night or very early morning
in Europe, which was not the best for audience records.
However, the European broadcasters took advantage of these morning
programmes to reach strong audience shares. Thus with the live diffusion
of the Australian Grand Prix at 4 am, RTL in Germany reached more
than 60 per cent of audience share, Rai 1 in Italy almost 80 per
cent and MTV3 in Finland more than 94 per cent.
The average audience remains significant in many countries. For
instance, the Grands Prix races keep on gathering an average of
more than 8,3 million viewers in Germany and almost nine million
Finally, the new races often appear among the most followed on
television, the Bahrain Grand Prix taking the lead of F1 audience
of the year in Germany with more than 11,5 million viewers and in
Italy with almost to 13 million viewers.