Television

Times' Pradeep Guha appointed Zee Telefilms CEO

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/23/Untitled-1_23.jpg?itok=xvxAIh3a

MUMBAI: It's now official. Just over a month after indiantelevision.com broke the news of what is arguably the most significant executive hiring in the industry in 2004, comes the confirmation. That the Times Group's advertising head honcho and president Pradeep Guha is joining Zee Telefilms as its new chief executive. Subhash Chandra's network today made the official announcement.



As already reported on indiantelevision.com, Guha, who was president, Bennett Coleman & Co Ltd (which counts The Times of India and Economic Times as its key publications), officially takes charge as Zee Telefilms CEO in January 2005. Guha tells indiantelevision.com that he will start work at Zee any time between the third week and fourth week of January.



Announcing the appointment, Chandra said, We are happy to announce the appointment of an accomplished professional like Pradeep as the CEO of Zee Telefilms Ltd. Our numerous channels spanning several languages and genres will be the perfect foil to his skills as a media and entertainment expert.



Queried as to his immediate agenda, Guha said, "It is rather premature to talk about immediate agendas but my broad mandate is to revive the glory days of Zee." On the question of whether his work experience having been solely in the print medium thus far would be seen as a handicap, Guha had this to say, "I believe there are certain nuances of what I have learnt in my career in print that are replicable in the electronic media as well. In any case, very few of the people manning leadership positions in the electronic media today built their careers solely in television."



Guha started and built his career in the Times Group over a period spanning three decades. Guha, who lead the sales & marketing function of the Times Group, also spearheaded the Page 3 culture in India with the launch of Bombay Times. To his credit also lies the re-engineering of key brands like The Times of India, Filmfare and Femina. Two events that came to be associated with Guha and had his imprint written all over them were the Filmfare Awards and the Femina Miss India contests. Ample proof of this is the proliferation of international titleholders that India spawned under Guhas steerage of these events, viz. two Miss Universes and four Miss Worlds. Further, in his personal capacity he has launched a film production company, which produced the critically acclaimed film, Fiza.



Guha holds key positions in a number of industry bodies like Indian Newspaper Society, National Readership Studies Council, Advertising Council of India, Advertising Club Bombay, among others. Recently he brought all his diverse skills together to helm Asias largest biennial advertising Congress, Ad Asia 2003 that was held in Jaipur, India.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories