November sweepstakes: CBS creams oppn; ABC neck-to-neck with NBC

MUMBAI: The Viacom owned CBS network is going from strength to strength. It has come out on top for November in the 18-49 demographic for the first time since 1980. The network also finished first in viewers for the seventh consecutive sweep dating back to November 2002 and placed first in adults 25-54.

CBS's November win in viewers, by more than 3.5 million viewers, is the largest margin of victory by any network since 1987. CBS' victory was fuelled primarily by the Network's regular programming, including series best performances from Two And a Half Men, which had its most watched and highest rated episode in adults 18-49. This demographic is considered key as far as attracting advertsers is concerned. The 100th episode of CSI, attracted its largest audience ever. In India the show airs on AXN.

For November CBS had nine of the top 15 programmes in viewers. CSI was number one. In the 18-49 demographic CBS claimed seven of the top 15 series.

What is interesting is that among all viewers, CBS is actually down compared to last November. Fortunately NBC is struggling to repeat the success of Friends. The most surprising part of this tale, really, is ABC which literally came out of nowhere thanks to Desperate Housewives, Lost, and Extreme Makeover: Home Edition.

Thanks to the huge gains made by Desparate Housewives, ABC is up compared to last year. Fox meanwhile, cannot wait for American Idol to return in January. Its ratings are rather flat and the Rupert Murdoch owned broadcaster is now wallowing in Never-Never Land as a lowly number 4. Fox managed to attract an average of a little over seven million viewers for November in the 2+ category. CBS attracted double that to finish on top.

NBC has narrowly beaten ABC for second spot 10.74 million viewers vesus 10.71 million. In the 25-54 and 18-49 slots ABC and NBC fnished a joint second.

At a conference call, Viacom co-COO Les Moonves said that the ratings vindicated CBS's strategy of trying to appeal to the widest possible audience in hopes the younger viewers follow, instead of simply pandering to youth. He expects the victory in the 18-49 age group to pay off in May, when advertisers commit to spending money for the following season.

Latest Reads
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories