Television

November sweepstakes: CBS creams oppn; ABC neck-to-neck with NBC

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/29/CBS.jpg?itok=jSlKGnLQ

MUMBAI: The Viacom owned CBS network is going from strength to strength. It has come out on top for November in the 18-49 demographic for the first time since 1980. The network also finished first in viewers for the seventh consecutive sweep dating back to November 2002 and placed first in adults 25-54.

CBS's November win in viewers, by more than 3.5 million viewers, is the largest margin of victory by any network since 1987. CBS' victory was fuelled primarily by the Network's regular programming, including series best performances from Two And a Half Men, which had its most watched and highest rated episode in adults 18-49. This demographic is considered key as far as attracting advertsers is concerned. The 100th episode of CSI, attracted its largest audience ever. In India the show airs on AXN.

For November CBS had nine of the top 15 programmes in viewers. CSI was number one. In the 18-49 demographic CBS claimed seven of the top 15 series.

What is interesting is that among all viewers, CBS is actually down compared to last November. Fortunately NBC is struggling to repeat the success of Friends. The most surprising part of this tale, really, is ABC which literally came out of nowhere thanks to Desperate Housewives, Lost, and Extreme Makeover: Home Edition.

Thanks to the huge gains made by Desparate Housewives, ABC is up compared to last year. Fox meanwhile, cannot wait for American Idol to return in January. Its ratings are rather flat and the Rupert Murdoch owned broadcaster is now wallowing in Never-Never Land as a lowly number 4. Fox managed to attract an average of a little over seven million viewers for November in the 2+ category. CBS attracted double that to finish on top.

NBC has narrowly beaten ABC for second spot 10.74 million viewers vesus 10.71 million. In the 25-54 and 18-49 slots ABC and NBC fnished a joint second.

At a conference call, Viacom co-COO Les Moonves said that the ratings vindicated CBS's strategy of trying to appeal to the widest possible audience in hopes the younger viewers follow, instead of simply pandering to youth. He expects the victory in the 18-49 age group to pay off in May, when advertisers commit to spending money for the following season.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/wire.jpg?itok=rcsQVpJx
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/v.jpg?itok=sGu6lo2Z
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/bbc.jpg?itok=qIYwGGq9
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/HOP.jpg?itok=lvLK36Q0
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/times.jpg?itok=DGAvKOg1
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/discovery.jpg?itok=6Fa3Bavl
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/colors.jpg?itok=TXA_pJ9H
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/Lizol.jpg?itok=lICakAZ0
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/pkd.jpg?itok=F8PRMMYX
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories