EuroNews enters Asia through Eutelsat partnership

MUMBAI: European news channel EuroNews is now available in Asia. It is being broadcast with two signals in Asia through Eutelsats W5 satellite.

EuroNews has seven language versions including English. This new satellite coverage will allow EuroNews to conclude agreements with cable and satellite

operators and to be part of various national offers. It has signed an initial agreement with Zee's DTH platform Dish TV, which will offer its subscribers EuroNews in all the seven languages.

EuroNews has also requested broadcasting authorisations from SARFT (the State Administration of Radio, Film and Television), Chinas audiovisual authority.

EuroNews chairman and CEO Philippe Cayla said, "Thanks to this agreement with Eutelsat, a long-term partner, EuroNews is to be broadcast in Asia, completing its geographical coverage, having now a worldwide distribution. The Asian continent will offer EuroNews new financial revenue opportunities through advertisement and distribution contracts. EuroNews will bring its European perspective to this part of the world where the will to development of exchanges with Europe is very much in process."

Eutelsat chairman and CEO Giuliano Berretta said, "Eutelsat is delighted to be accompanying the international expansion of EuroNews that launched over ten years ago in Europe, North Africa and the Middle East through our Hot Bird satellite neighbourhood. This new agreement for capacity on our W5 satellite is a milestone in the development of EuroNews and we are very proud to be the channels chosen partner for its expansion into India and the Far East, including China."

EuroNews was launched in January 1993. It claims a daily viewership of eight million homes in Europe. Every 30 minutes, EuroNews provides a constantly updated bulletin containing coverage of the day's top news, sport, business and European affairs, together with a weather forecast. EuroNews also brings a wide range of current affairs and lifestyle features including cinema, science, fashion.

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