CASBAA media college graduates first intake

MUMBAI: The Cable & Satellite Broadcasting Association of Asia (CASBAA) has awarded the first CASBAA Media College 'Certificates of Accreditation' to six executives who had passed the 2004 six-module course dedicated to enhancing skills in sales and account management.

The CASBAA Media College is supported by CASBAA and the Media Development Authority of Singapore (MDA).

MDA director of industry development Seto Lok Yin, formally awarded the Certificates of Completion to Christopher Pattinson of ESPN Star Sports, Yvonne Tay of Star Group, Jasmin Wong of Turner International Asia Pacific, Lawrence Ng of Sony Pictures Entertainment and Peter Giakoumelos and Daniel Joseph of Discovery Networks Asia, at an official ceremony at the Four Seasons Hotel.

The 2004 CASBAA Media College television sales training scheme ran from April to November this year, with each module covering two full working days (Fridays and Saturdays).

Other companies participating in the inaugural year of the CASBAA Media College included CNBC Asia, BBC World, MTV Networks Asia, Nickelodeon, StarHub and HBO Asia.

Students unable to complete all modules of the scheme during 2004 (due to travel requirements etc), will do so in 1H 2005. The next session of the CASBAA Media College will be in April 2005.

CASBAA chairman Marcel Fenez noted that the first graduates from the CASBAA Media College had worked exceptionally hard for their reward and had given up significant personal time, not only to attend the course but also to complete challenging assignments both in their places of work and at home.

Given the work pressures under which we all operate and the amount of traveling that many sales executives must undertake, the achievements of our first six graduates are not inconsiderable, said Fenez. Working with our partner Allsorts Habit Creation, this is a long-term project that will not only bring benefit to our member organizations, but also to Singapore and the industry at large.

Seto, speaking on behalf of the MDA, welcomed the completion of the first year of the CASBAA Media College. "This is definitely a significant moment in our efforts to build media manpower capabilities. This is part of our strategy to develop Singapore as a global media city. We look forward to having more such programmes next year," said Seto.

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