'Lakme Fashion House' to launch on Star One

NEW DELHI: The latest to join the reality TV bandwagon is Star One. Early next year, it will unveil a show, christened Lakme Fashion House, which is, of course, tailored to suit the brand image being propagated by the channel  that of catering to the upmarket youth in the age group of 15-34.


What adds zing to the show is that the winner, who has to be a budding fashion designer, gets to do a six-month stint with the Italian fashion powerhouse Versace; all expenses paid by the organisers of the show.

This one-hour show would have 12-15 aspiring designers giving flight to their fancies and creativity. The final products will be modeled by a group of celebrities to add some pizzazz to the whole proceedings. The whole process is likely to take slightly over two months.

The winning creation would be branded by Versace as part of a marketing initiative.

The show is being brought to India by Star after it had a hugely successful run two years back on Sky Italia, another News Corporation-controlled TV channel in Europe. Even the Versace angle is part of an international agreement that News Corporation and the game show format owners, FCB, have with the fashion house.

Considering Versace and his creations are well known in India now, courtesy proliferation of Fashion TV, the reality show is likely to create a buzz not only among participants, but also viewers, mostly comprising the P3-types.

Star India COO Sameer Nair denied that this reality programme has anything to do with taking on Times group-controlled Zoom, which thrives on glamour-based shows, and said, Since Star is the pioneer of reality shows in India (starting with the hunt for Viva through Popstars), Lakme Fashion House is another initiative to bring innovative shows. This one was very popular on Sky Italia and we think would be here in India too.

On Sky Italia, the shows presenting sponsor was Nokia.

The entries for this reality show would start flooding the market soon and the show itself will culminate to coincide with the annual Lakme Fashion Week held in April-May.

Latest Reads
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories