Hungama claims positive growth in 6:30-8:30 pm band

MUMBAI: Two months after launch, Hungama TV, the kids channel from the UTV stable, has laid claim to garnering an average weekly reach of 11.9 per cent in the kids segment.

Hungama TV, citing TAM data covering four weeks (24 October to 20 November) for TG 4-14 ABC, across Hindi speaking markets, claims that its cumulative reach has grown 3.4 times since its 26 September launch.

An official release from the channel states that it has delivered its best ratings in the 6:30 to 8:30 pm time band, where its channel share has increased from 3.8 per cent to 8.3 per cent (Base: Kids Channels  Hungama TV, Cartoon Network, POGO, Nickelodeon , Animax).

Hungama TV COO Purnendu Bose was quoted in the release as saying, This feedback goes to show the huge gap that existed in the Indian kids market for all these years and how Hungama TVs winning strategy of providing localized live content created keeping the Indian kids in mind has made the channel garner phenomenal reach."


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