MUMBAI: Mumbai-based K Sera Sera, which is primarily into movie production, has floated a subsidiary company for its television content venture.

Twenty Twenty Television (TTT) will carry out the television production business, says K Sera Sera chief executive officer Kacon Sethi.

The new company is in the process of completing its financial structuring and is in negotiations for roping in a strategic investor. "We are in talks with non resident Indians (NRIs) and expect to raise $ two million by the end of January," says K Sera Sera managing director Parag Sanghvi. He, however, did not reveal the names of the NRIs.

Rajesh Pavithran, who recently quit Balaji Telefilms, will be the chief operating officer of TTT and will also oversee K Sera Sera's broadband and wireless businesses. He will have a separate team and will be reporting to Sethi.

"We are moving in with six projects," says Sethi.

K Sera Sera will be producing a reality show for Sony Entertainment Television and popular comedy programme Hum Paanch (which was first produced by Balaji Telefilms) for Zee TV. The other shows include Darna Mana Hai (a big budget one-hour show involving Ram Gopal Varma), Bold and Beautiful Wives, Dulhan and Kashish. "The real-time legal show for Sony will be unique in its concept. We have been contracted by Zee for Kashish. The results will reflect in the next financial year," says Sethi.

K Sera Sera has appointed Ernst & Young to formulate a business plan for the company.