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Since 24 December, Headlines Today has been airing various five-six
minute capsules on the major trends that have emerged across politics,
business, sports and entertainment. On 31 December, the channel
will put together a one-hour special programme at 7 pm called Back
to the Future, which will be aired from the projector room of
PVR. The idea is to showcase the special programme as a movie. This
novel programming idea will discuss all the major trends that emerged
in 2004 and their potential impact on the future.
2004 has been a remarkable year for Headlines Today. The format
of the channel has caught on with the young urban viewers. Headlines
Today began the year with a weekly reach of 2.8 million. In week
51, the channel has a weekly reach of over 10 million. This is a
whopping growth of around 260 per cent, said an official release
from the channel.
As per the latest Tam data, Headlines Today has an all India market
share of 34 per cent, just 1.8 per cent behind the leader, added
the release.
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