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Headlines Today to recap the year in unique style

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MUMBAI: While every channel prepares to recap the events on the past one year as part of their year-end programming strategy, Headlines Today has its eyes set on the future. The channel will not just recap the happenings of the previous year but go a step further and analyze the various trends and their bearing on the future.     

Since 24 December, Headlines Today has been airing various five-six minute capsules on the major trends that have emerged across politics, business, sports and entertainment. On 31 December, the channel will put together a one-hour special programme at 7 pm called Back to the Future, which will be aired from the projector room of PVR. The idea is to showcase the special programme as a movie. This novel programming idea will discuss all the major trends that emerged in 2004 and their potential impact on the future.

2004 has been a remarkable year for Headlines Today. The format of the channel has caught on with the young urban viewers. Headlines Today began the year with a weekly reach of 2.8 million. In week 51, the channel has a weekly reach of over 10 million. This is a whopping growth of around 260 per cent, said an official release from the channel.

As per the latest Tam data, Headlines Today has an all India market share of 34 per cent, just 1.8 per cent behind the leader, added the release.

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