MUMBAI: This is an initiative in the US that seeks to boost adult content on the tube using the online route.

An adult streaming site Adultinternet.TV will launch next year on 6 January. It will have reality shows, news, sitcoms and cartoons.

The unique proposition that the site will offer is that it will function in the same manner as a free to air broadcaster. It will not charge a fee and instead will rely on ads as its source of revenue. That is what makes it different from a site that merely streams porn.

The sites co-founder Mark Newman was quoted in a report in wired.com saying that a special software would be used for putting in the ads. "We had to invent a lot of stuff that no one has done before, like real-time tracking for advertisers." Mark also designed his own wireless transmission system for live streaming.

What is new here is that the site will not just have people taking off their clothes at the flick of a switch. As mentioned earlier there will different kinds of shows, including soap operas. Newman is hoping that this will serve as a strong alternative to pornographic films.

The venture has reportedly created so much buzz among the adult industry and viewers that the channel is launching nine months earlier than originally planned. The software that has been created for the site is another strong value proposition and can form a separate revenue stream in itself that could fetch millions of dollars even if visitors do not take to the content in a big way.